Contextual advertising in Google Ads AVADA-MEDIA

Contextual advertising is an excellent tool for starting an online business immediately. However, do not forget that advertising should have been effective, and not just a corral of traffic, the site should ultimately convert a warm audience into customers!


  • Correct setup of campaign.
  • Gradation for ad groups.
  • Correctly planned budget.
  • Monitoring and optimization.


It does not matter with which advertising system you decide to start your business on the Internet: Google Adwords or Yandex.Direct, or both at the same time, the most important step in launching is the basic setup of the company as a whole.

Targeting, frequency of impressions, bidding strategy and much more are elements of the advertising company’s settings.

Our specialists are well acquainted with these terms and know in which subjects and lines of business which parameters to set.

Сontextual advertising

The basic laws of a successful advertising campaign AD GROUPS

Also, one of the essential elements of a productive advertising campaign is the correct distribution of ads in groups.

Much depends on this distribution, and most importantly – the cost of the transition to an ad on the site.

Our agency’s contextual advertising specialists know all the intricacies of working with ad groups, and they know how to save your budget.


A lack of budget can significantly affect the visibility of ads in the search. If the daily advertising budget does not reach the top three competitors, then most likely your ad will not be displayed with the frequency that will bring you the maximum number of conversions.

It is also important to set up the necessary budgets based on geo-targeting and understand that budgets in cities with over one million people usually should be 10-15% more.

All these subtleties are well known to our experts, so setting up budgets under our guidance will be as productive as possible.

Сontextual advertising



There is no limit to perfection. Contextual advertising is no exception. Your competitors do not stand still, and each of them is fighting for a place in the first three.

Our experts are vigilant and will not let you be knocked out of the first page of the issue.

Only daily monitoring, adjustment of bids and ads is the key to a successful advertising campaign.

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The best confirmation of our qualifications and professionalism are the stories of the success of our clients and the differences in their business before and after working with us.

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