Development of CRM-system An effective way to automate business and increase sales
CRM is a software package for automating interactions with customers or partners. A properly tuned and debugged CRM system should be in any stable commercial company, same for a state or public organization that works with individuals or legal entities. In many cases, it will be more efficient and more profitable to order the development of a CRM system, but sometimes you can limit yourself to its free or boxed version.
The main advantage of implementing a CRM system (from the point of English Customer Relationship Management), which a commercial company can feel within just a couple of months after installing / configuring the system and training personnel, is an increase in sales.
The percentage of growth largely depends on the specifics of the business and the degree of automation of business processes. As well as on how it was possible to automate the communication of personnel with clients or partners. According to an average assessment of experts for medium and large companies, possible growth is estimated in the range from + 15% to + 35% and higher.
In what cases such a tangible growth is possible, and why a rather expensive CRM-system project can give better results in comparison with the use of universal open-source and shareware type CRM-programs?
What is a CRM-system? CRM-system
The development and implementation of a CRM system are most demanded in situations when there is a quantum leap in business and company management. That is, the number of communications (sales, transactions) during the day, as well as the number of business contacts (phone calls, emails, SMS notifications) that the manager performs during the month, exceeds the threshold available to the person’s RAM. In this case, the resource that the staff spends on maintaining documentation and compiling tables in Excel can be redirected to perform direct duties.
The following functions can be redirected to the CRM system:
How development CRM-system increases business profitability Benefits for business
Any CRM system should include several software modules that provide automation of company management:
In practice, a manager who sells a product / service, makes a call with a commercial offer, or sends a document by e-mail can do all this using a CRM system. Information about a partner or a client is entered into the system once, and, for example, a customer who simply inquires a product or service over the phone will receive the “First Call” status. A customer who has left an application with a list of the necessary items on the website will fall into the category “Order formation”.
The next day, even if the manager who worked with clients cannot return to their duties, business processes will not stop. The CRM system itself will remind a new person who needs to call back or send a commercial offer by e-mail, who needs to prepare documents to pay for the goods, and who is waiting for shipment and delivery of already paid items. At the same time, the program in a convenient form will provide the head with statistics on sales of a particular product, a report on the manager’s work, or analysis of client behavior.
As a result, the business owner may not be afraid that:
In addition, the development and implementation of a CRM system allows you to abandon an unjustified increase in staff. Available funds, in this case, will be directed primarily to business development.
CRM-system for small and large businesses: boxed version or development of CRM "from scratch" What to choose?
Thinking about the development and implementation of a CRM system, they usually compare the following options:
The choice in most cases is made depending on the budget and the size of the commercial structure or state-owned enterprise. You need to understand that the functionality and structure of box-type CRM systems is focused on average needs.
Free CRM-systems most often appear after a large company has developed a CRM-system for their own needs and opened its program to the world. Therefore, such decisions are relevant primarily for those companies whose business models are simple or resemble the business model of the original organization. This option is best suited for start-up companies interested primarily in lead processing (attracting potential customers).
At the same time, improving the use of a free CRM-system requires the involvement of programmers.
What determines the cost of developing a CRM-system Price of CRM-system
As in the case with the development of other software, the cost of developing a CRM system is determined by the man-hours (labor costs) that are needed to implement this task. Conventionally, the task of developing and implementing a CRM system can be divided into the following stages:
The time required to develop an advanced level CRM system is about 1000 hours.
Why is it worth ordering the development of a CRM system from our company? AVADA MEDIA
The portfolio of our projects already includes implemented CRM systems of entry-level and advanced levels, made for the needs of customers from various industries (travel company, taxi service, restaurant management, housing and utilities management company, etc.).
One of the solutions – a boxed CRM-system for developers “NOVOSTROY” – optimizes the reservation and purchase of real estate online. In this case, a simple property selection service (housing, parking, commercial real estate) was implemented on the site of the developer with the automation of the sales department.
CRM-system “NOVOSTROY” makes it possible to maintain an online database of real estate, customers, documentation, as well as real estate agencies and sales managers. Without additional data synchronization, all the information necessary for the user (client, manager) is displayed on the web and mobile devices in real time.
The project implementation period was 74 days, and the system was used for the needs of RC “Club Marine” in Odessa.
We develop and implement CRM for such business areas Directions
The best confirmation of our qualifications and professionalism are the stories of the success of our clients and the differences in their business before and after working with us.
Our clients What they say about us
Thanks to AVADA-MEDIA for a great project. The developers of AVADA-MEDIA have made for us a convenient and functional system for booking homes. This is not our first project with this company. The professionalism of its developers and competent management make the company the best IT partnerDenis, owner
I have been working with the AVADA-MEDIA team for more than 5 years. I want to note the professionalism of the developers and the excellent management of the employees who always help me in the tasks. We have implemented many different ideas with the AVADA-MEDIA team, and at the moment we are moving the existing store to a new platform.Risto, owner
He chose the AVADA-MEDIA team for his startup. We have been developing this project together for several years now. A lot of things have been done and improved during this time. Thanks to the team of AVADA specialists, the project is gaining commercial momentum and has already entered the Ukrainian market.Игорь, Co-owner
We have been cooperating with Sergey's team for 5 years in various business areas, including in the field of information technology. Sergey has repeatedly demonstrated the highest level of expertise and responsibility in our joint projects, especially in an uncertain situation and for a limited time.Bogdan Yurchenko, Director
As a technical director, Sergey perfectly organized work on the Sesh Me mobile application project, thanks to which we always received results in time. Also, I would like to point out the high level of developers from Sergey’s team. Very happy to work together. I recommend Sergey as a reliable and responsible partner.Vlad Konovalov, Product manager
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