Development of an online store for any turnkey area E-Commerce
E-commerce with the advent of alternative methods of delivery of goods comes to the fore, gradually overtaking the traditional turnover. You can buy online almost everything from food delivery to real estate. Against the backdrop of high competition, demand is growing for original online store sites that can attract, retain and return a customer. AVADA MEDIA meets this demand.
A unique online store attracts and keeps attention of the consumer. A competent approach to search engine optimization raises it to the top lines of search engine results. Modern responsive design and unique, useful content make your online-store interesting for users. All this in combination with development for specific tasks is offered by AVADA MEDIA. Developing an online store is a complex process that has many steps:
High conversion Important design considerations
You can make a site with high traffic by untwisting it according to the most frequent requests. However, the user will leave the site which does not meet his needs in a few seconds. The conversion of such a site will be very low, which will lead to its decline in the issuance. Conversion is the ratio of the number of visitors who performed actions useful to the owner – they went to other pages, added goods to the cart, ordered a call back – to the total number of visitors.
Ideally, of course, the target action is to complete an order. We try to ensure that your online store leads a potential buyer across the sales funnel from showing an advertisement or a result in delivery to a purchase, and makes him a regular customer. AVADA MEDIA focuses on the creation of online stores with high conversion.
SEO-optimized internal site structure Important design considerations
Proper SEO, or search engine optimization, is the basis of the entire online store’s commercial component. Almost all pages of the future online store are displayed in search results, and all of them are interconnected by a system of internal links. Developing a well-thought-out internal structure and optimizing each category and page for specific requests will improve the perception of the site by both search engines and, more importantly, by users. For this, the site must have inherent internal logic and thoughtful functionality. Most often, when creating an online store, the following types of SEO pages are programmed:
The structure of the online store can be vertical, horizontal, or mixed.
Vertical is a branching tree in which the user goes through the chain catalog – category – subcategory – product. For such a structure, we offer a system for ranking goods and searching the catalog.
The horizontal structure implies the presence of tagged SEO-pages, which contain a selection of products, combined on various grounds. Such pages are formed using catalog filters, for example, based on “double beds”.
Usually, a mixed structure is used as the most convenient for navigation and giving ample opportunities for internal search engine optimization and linking. It is very important that any page of the site is accessible at a distance of three, maximum four clicks from the main page.
Query analysis and semantic core creation Important design considerations
Before starting to create a unique structure for your online store, we carefully study the business direction, the old version of the site (if any), as well as the best examples of similar sites. Next, we collect the queries with which your products are associated and analyze similar sites from the top of search results for these queries. Then we parse all requests and clean them from irrelevant ones.
Based on this information, we create a semantic core. It’s a group of words and phrases that most fully describes everything that the user can find from you. There can be several hundred or thousands of such words, and site promotion directly depends on the proper distribution (clustering) of them across various landing pages.
Creating a mock-up (prototype) site Important design considerations
Mockups are images by which the future owner will be able to see how the site will look ready-made. Mock-up looks like an approximate drawing of all the basic website page templates. Making changes to the mock-up is much easier than the final design.
It is easy to experiment with it at any stage, making the changes you need as a customer. At the development stage of the mock-up, the entire future logic of work and marketing “chips” of the future site are laid in the online store. This is a kind of “graphic technical requirement”.
Design and adaptive layout Important design considerations
Design is created only after a detailed discussion. We develop a design based on the themes of the online store and take into account the corporate style. This also includes adaptive layout, that is, automatic adjustment of all pages of a site to any screen resolutions, operating networks and browsers.
This is especially important for smartphone users since Internet traffic from mobile devices is already confidently exceeding traffic from computers. A well-adapted website gets an advantage in search results from mobile devices.
Choosing the right CMS - content management system Important design considerations
This is the main tool of the site administrator, and we try to offer only the most convenient tools. Good CMS:
AVADA MEDIA company offers modern solutions on self-written CMS based on Yii2 and Laravel frameworks, as well as on ready-made CMS (WordPress + WooComerce), OpenCart, Bitrix, and others. The specific CMS is best chosen based on your requirements.
Site content Important design considerations
You can order not only the website of the online store drom AVADA MEDIA but also content for its filling, including:
Create your own online store with AVADA-MEDIA
Creating your own online store with the company AVADA MEDIA is not difficult. You will be able to determine all the positions that are significant to you, the cost of which will determine the price of the project as a whole, for example, the following:
To make a unique online store that will get on the first pages of issuance even in a highly competitive market, we will need from three to six months and your assistance. By the way, in order to make it easier for you to use all the “chips” of the site fully, in the process we record video instructions for you.
Contact us today – we will create and increase the flow of customers for your business together!
For whom we create online stores Specializations
VIDEO PRESENTATIONS Top Online Stores by AVADA MEDIA
Online store development steps AVADA-MEDIA
Research of a portrait of a consumer, target audience, business goals;
Collecting a semantic core and developing an SEO-optimized site structure;
Creating layouts for all page templates and their design
Adaptive website layout for all devices, browsers, and OS
Choosing a CMS for the future online store and setting it up
The basic content of the online store, as well as its internal optimization and tuning
The best confirmation of our qualifications and professionalism are the stories of the success of our clients and the differences in their business before and after working with us.
Our clients What they say about us
Thanks to AVADA-MEDIA for a great project. The developers of AVADA-MEDIA have made for us a convenient and functional system for booking homes. This is not our first project with this company. The professionalism of its developers and competent management make the company the best IT partnerDenis, owner
I have been working with the AVADA-MEDIA team for more than 5 years. I want to note the professionalism of the developers and the excellent management of the employees who always help me in the tasks. We have implemented many different ideas with the AVADA-MEDIA team, and at the moment we are moving the existing store to a new platform.Risto, owner
He chose the AVADA-MEDIA team for his startup. We have been developing this project together for several years now. A lot of things have been done and improved during this time. Thanks to the team of AVADA specialists, the project is gaining commercial momentum and has already entered the Ukrainian market.Игорь, Co-owner
We have been cooperating with Sergey's team for 5 years in various business areas, including in the field of information technology. Sergey has repeatedly demonstrated the highest level of expertise and responsibility in our joint projects, especially in an uncertain situation and for a limited time.Bogdan Yurchenko, Director
As a technical director, Sergey perfectly organized work on the Sesh Me mobile application project, thanks to which we always received results in time. Also, I would like to point out the high level of developers from Sergey’s team. Very happy to work together. I recommend Sergey as a reliable and responsible partner.Vlad Konovalov, Product manager
are created only by the team Our team
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