DEVELOPMENT OF MOBILE GAMES AND ENTERTAINMENT APPS

Mobile apps and games are a growing industry. The capitalization of business projects in this area can reach tens of millions of dollars or more. But it all starts with an idea and its technical implementation. The Avada-Media development team will take on the creation of a mobile game that will become a successful business project.

We have implemented dozens of successful projects in the field of mobile development for Android and iOS and we know what criteria a popular, well-selling game should meet. There are five main factors that determine success:

• Well-designed, vibrant and beautiful graphics. The user expects good games, good color reproduction and high detail from modern games. All this is paid attention in the first place. It is important to find a balance between the consumption of phone resources and graphics. The application should not overload the device.
• Dynamic and thoughtful gameplay. At the heart of every game: a good storyline or rules that make it interesting. There are many examples: from chess to online real time strategies or RPG. One thing is important: to understand what will be interesting to the audience and what will attract attention for a long time. Creating mobile games begins with a good concept. We will develop an interesting story and original mechanics that will help to surpass competitors.

• Convenient and intuitive interface. Users expect originality and simplicity from games. Nobody wants to understand the interface for a long time. In a good game, everyone can quickly understand how to interact with the environment and other players.
• The correct implementation of all decisions. The game should work stably, without defects and glitches. The application should not suddenly stop, overload the phone and arbitrarily close. A positive gaming experience will provide good reviews on the Playmarket and AppStore, and this is the best advertisement for the game!
• The right model of monetization. The application itself is only part of the business. It is important to choose the optimal monetization model or a combination of these. About how to make money on your mobile game, we will tell you separately.

There are several basic marketing strategies in the mobile gaming market now. We will briefly talk about each of them:

• Sale on online sites. The Play Market and the App Store provide excellent advertising and sales opportunities. The easiest option is to place the game in a paid section and promote it. Much depends on pricing. You can put a low price and sell additional content in the game (new levels, characters, etc.). Due to this approach, the profit will be constant. Within this model, multi-user mode can be paid.
• Selling games by episodes. In some cases, you can release sequels to the game, additional missions and locations. You have to pay for such additions, but the price is much lower than that of the main game. The model is quite promising, but not suitable for all genres.

• Advertising in a free game. Everything is simple here – the user downloads and plays for free, but from time to time they show him ads. To ensure that advertising does not cause negative feedback, users often use a video format with a reward. For viewing it, the player receives in-game currency or other bonuses. In this model, the main thing is the number of game users. The larger the audience, the more profitable the project will be.
• Model with microtransactions. In this option, players pay for additional benefits and amenities. This can be a disconnection of advertising, a premium account with privileges (a vivid example of the World of Tanks game), game items that give advantages, etc. Too active use of such a model can cause a negative for players, but if you build a well-thought-out pricing policy, the results will be fantastic. Examples of success: GTA 5 (6 billion in 4.5 years) and Pokemon Go (2.65 billion in 3 years).

Given all five factors, creating mobile games with Avada-Media will be a successful business project.

The AVADA MEDIA team will help to design and develop a game project for Android and iOS and launch it on the market. Our main advantages:

• Experience in diverse projects.
• We will help not only develop the game, but also promote it in the market.
• Our experts will advise on the marketing of mobile games.

• We can develop applications and games that quickly and stably work even on devices with limited performance.
• Thanks to this, you can reach a large audience.
• We implement the project strictly on time, in compliance with all the details prescribed in the contract and terms of reference.

Want to get advice and order development of the game? Email us or call. Managers of Avada-Media will answer all questions and send an individual commercial offer.