CRM SYSTEMS FOR BANKS AVADA-MEDIA
Banking services are a complex and responsible business segment. Moreover, the competition for clients in the financial sector is quite high. Automating many day-to-day processes with bank CRM will help you increase employee productivity and therefore reduce overhead costs. Another important component is customer trust and loyalty, which are especially difficult to obtain in matters related to money. The CRM system is responsible just for the communication of the bank with customers.
AVADA MEDIA develops CRM for banks that meet the needs of customers – you do not overpay for functions that are not needed, but you can always order them later with the ability to integrate into an already installed system. Let’s consider what opportunities banking systems have.
Automation of sales of banking services. Managers can operate with information from the bank’s customer database in CRM, segment them according to any criteria, set up mailings with individual offers, including automatic ones. The system can also be integrated with the bank’s website and service order form
For example, a client can, without the participation of an operator, without making calls, perform the following operations:
Integration of CRM with the SMS distribution system and IP-telephony allows you to implement double client authentication using a call or SMS. This makes it possible to conduct financial transactions online. With the help of the system, the manager can easily serve a new or regular client, resolve problems that arise during the service. The marketer will receive comprehensive analytics and statistics on the effectiveness of advertising campaigns.
What provides CRM for the bank Business Benefits
Unity of all divisions of the bank in terms of customer service. This is achieved by synchronizing all information about him in the cloud system, as well as the ability to provide access to the customer account for all banking divisions. The account stores the entire history of the relationship with the client, the information is updated automatically with each interaction.
Improving marketing communications. All channels of communication and interaction with potential or existing customers are integrated with CRM: call center, email newsletters, Internet banking, social networks, website, SMS notifications. The bank’s marketing policy can be brought to a common denominator. The number of satisfied customers is growing thanks to the fast service.
Reducing the development time for new financial products. It is possible to implement a constructor of financial products in CRM and select products by customer segments. It simplifies the management of the life cycle of a banking product, from launch to market to closure.
The system allows you to increase the level of cross and repeat sales by analyzing the history of relationships with the client. It is also possible to integrate and sell partner products, such as insurance services. Development and implementation of package proposals for business, team, condominiums, families, etc.
CRM helps increase customer confidence. It records and processes all complaints and appeals, conducts surveys and questionnaires. Also, the implementation of the system will make it possible to effectively evaluate the work of managers of any department, keep track of working hours, etc. It is possible to organize a corporate handbook for new specialists. It is also possible to organize training in the system with quality control of knowledge. The system is able to significantly improve business manageability, provide owners and directors with high-quality analytics and statistics. Effective for banks with a large number of branches.
AVADA MEDIA is ready to develop for your bank a high-quality, reliable and secure CRM with the necessary set of functionality.
The best confirmation of our qualifications and professionalism are the stories of the success of our clients and the differences in their business before and after working with us.
Our clients What they say about us
Thanks to AVADA-MEDIA for a great project. The developers of AVADA-MEDIA have made for us a convenient and functional system for booking homes. This is not our first project with this company. The professionalism of its developers and competent management make the company the best IT partnerDenis, owner
I have been working with the AVADA-MEDIA team for more than 5 years. I want to note the professionalism of the developers and the excellent management of the employees who always help me in the tasks. We have implemented many different ideas with the AVADA-MEDIA team, and at the moment we are moving the existing store to a new platform.Risto, owner
He chose the AVADA-MEDIA team for his startup. We have been developing this project together for several years now. A lot of things have been done and improved during this time. Thanks to the team of AVADA specialists, the project is gaining commercial momentum and has already entered the Ukrainian market.Игорь, Co-owner
We have been cooperating with Sergey's team for 5 years in various business areas, including in the field of information technology. Sergey has repeatedly demonstrated the highest level of expertise and responsibility in our joint projects, especially in an uncertain situation and for a limited time.Bogdan Yurchenko, Director
As a technical director, Sergey perfectly organized work on the Sesh Me mobile application project, thanks to which we always received results in time. Also, I would like to point out the high level of developers from Sergey’s team. Very happy to work together. I recommend Sergey as a reliable and responsible partner.Vlad Konovalov, Product manager
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