CRM FOR TOURIST BUSINESS

The tourism business has its own characteristics of building customer relationships. Therefore, a customer relationship management system, or customer relationship management system (abbreviated CRM) for a travel agency or travel company needs its own. AVADA MEDIA company offers the creation of such a CRM, taking into account your needs and features of work.

CRM for a travel agency will greatly simplify the maintenance of the client base, minimize the impact of the human factor on business processes, reduce the costs of routine operations and, in the long term, increase profits.

If your business processes are already quite complicated, and control over the business is weakening, it’s time to order the development of a CRM system in AVADA MEDIA. This usually happens if the company employs more than 4-5 managers, and especially with the opening of a second office. For online travel agencies, using your own CRM is a practical necessity.

So, if you:

• maintain a database in Excel and in paper notepad;
• you don’t know exactly the effectiveness of the advertising campaign;

• you can’t even imagine how much it costs to attract one client;
• you want to turn the clients who came from advertising into regular ones;
• want to know why customers are not returning;
• you don’t know exactly how much profit each client brings to you

– you should definitely order a specialized CRM from us for a travel agency.

First, now all your customers will be in one database, which can be used by both sales managers and marketers. For these purposes, it is envisaged to preserve the history of communications between the client and the company, namely calls (with the ability to record), electronic correspondence and meetings. The manager independently makes entries regarding the features of working with each client. Such records significantly increase the chances of re-engaging a client with skillful use. Connecting IP-telephony will allow you to save call records in digital form. Such records can be very important in various cases:

• when analyzing the quality of management work;
• for the formation of individual offers to regular customers;
• when dealing with insured events;
• in litigation.

The CRM system for tourism requires a convenient meeting calendar with a reminder – now the list of clients does not need to be kept in a notebook. You can configure notifications and use other functions on your mobile phone, for this we can offer you the development of a mobile application. After each meeting, the manager will easily update the database, introducing new information into it:

• country of destination;
• hotel;
• dates of the trip;
• documents;
• insurance etc.

CRM for tourism involves maintaining a customer throughout the sales funnel, from the moment of the first appeal and the formation of the offer until the ticket is sent. The system will also allow you to generate documents and reports, receive statistics for all types of requests, for example, the number of tickets sold in certain areas, the dynamics of growth in popularity of certain areas.

It is very important to use good CRM to travel agencies that open additional offices. In this case, the database for each office may be separate, but the ability to receive summarized information will still be available. The system also allows you to share access rights for managers from different offices. CRM for a travel agency can be integrated with its website. This will allow you to send to the system applications submitted through the site form with a notification about this to the manager and with the distribution of applications by directions.

Another useful feature for the tourism business that CRM implements is financial analytics. Using this module, the business owner will evaluate the work of each manager and the entire agency as a whole, analyze the cost of one client and the profit made.

The system will allow you to keep records of:

• payment received from the client;
• discounts and special offers;
• costs, including wages;
• arrived.

The manager can easily generate and bill the client, print out the completed accounting documents, check the receipt of payment without the need for accounting programs.

For marketers, CRM offers the ability to integrate with Google.Analytics. You can easily analyze the success of an advertising campaign, get statistics on calls and requests from the site. Thanks to this, you will quickly adjust your advertising budget and plan. The system also provides ample opportunities for creating segmented advertising.

AVADA MEDIA company offers you extensive functionality, but the choice of the necessary options is yours. In addition to the above, we can implement:

• a system for recording staff time;
• customizable interface;
• personal account for the client;
• virtual library and company knowledge base with convenient search;

• internal chat;
• business process calendar;
• electronic document management.

Need a working CRM to increase control over the business and increase profits? Contact AVADA MEDIA – we will create a working solution for you.