DESIGNING A CORPORATE SITE

Designing any website is a must-have process if you want the resource to perform the tasks assigned to it. After all, you can’t start programming just like that, you need to know exactly the answers to a number of important questions. Namely, how the site should look and work, who it is intended for (target audience), how it will be promoted and what kind of content it contains. Whether the site will host web applications, what is the structure of its pages and how the design will look. At the design stage, any changes are possible – moreover, they are even desirable, since in the process of working on a project, developers are looking for and finding more and more elegant solutions.

It is also much easier and cheaper to fix any flaws at the design stage than when the software part has already been created. That is why we at AVADA MEDIA attach great importance to design. This is especially true for complex sites, such as corporate ones. The advantages of this stage are in guaranteeing the achievement of the set goals, saving time and money for the customer, in establishing effective interaction between developers.

A corporate website can be very complex in structure and contain hundreds of pages – for example, include a product catalog. Designing such a site includes several stages. First of all, a use case diagram must be drawn up. It is a model of interaction between a visitor and resource pages.

It is impossible that, getting on the site page, the visitor is confused and does not know what to do. Therefore, all his possible actions need to be thought out. If this is your employee, he can come in to look into the company’s handbook, that is, a section with important and useful information.

If this is a potential buyer or supplier, it should be directed to the sections of interest in the shortest possible way, without forcing them to understand the navigation. That is why you need a well-thought-out UX / UI design that combines user experience and graphics into a single whole.

When creating a layout, we use a special tool Moqups, which allows you to visualize the site project page by page. Moreover, the layout, or rather, the mockup of each page is linked in others the same. The finished site mockup is presented to the customer in the form of a technical task for approval, after which the programming work begins.

Already at the design stage, one should not lose sight of the issues of search engine optimization and website promotion.

A properly designed resource will greatly simplify the tasks of marketers in the future and will save on promotion.

That is why, in addition to issues related to the convenience of the site for users, the task of making the resource as visible as possible for search robots is necessarily solved.

For example, Google ranks sites not only taking into account the relevance of its content to the request, but also the loading speed, the availability of adaptive layout and some important pages – contacts, about the company, news.

All this must be taken into account when developing a layout.

But above all, of course, a corporate site is created for visitors. He must answer a number of questions that are taken into account when designing:

• what the company is doing and what is its success;
• what are the mission, values ​​and goals of the company;
• history and prospects; fundamental difference from competitors, “chips”;
• what is the management structure;
• how open the company is;
• how they work with clients and employees;
• how the company conducts public activities.

Answers to all these questions are important for us to ensure that the project of your future corporate website is as close as possible to the tasks set.

If you really need a working and promoted corporate resource, regardless of scale and complexity, please contact AVADA MEDIA. We develop the most complex projects from scratch.