CRM systems in Python

A CRM system is a tool designed to improve a company’s relationship with its customers. It does not just store data, but helps managers close deals: informs them about the need to make an important call, collects correspondence, documents, correspondence history, and performs other important functions.

According to the latest American research, in 2021, every dollar invested by companies in the development of CRM subsequently brought a profit of $30.48, which once again demonstrates the profitability of such investments.

A modern CRM system is a multifunctional tool designed to solve many problems. Here are the main ones.

Improving customer relationships

CRM stores not only personal data, such as name, age, gender, contact phone number, and email, but also behavioral data, such as when a person opens an email, visits a website, or subscribes to a newsletter. Together, this information helps businesses better understand their customers and build stronger relationships with them.

Convenient data management

CRM is a single data center, available simultaneously to all employees of the company, in accordance with their roles and positions, which makes interaction with data more convenient and faster.

Productivity increase

A relationship management system automates many manual processes, such as scheduling appointments or entering data from forms. As a result, the productivity of employees is significantly increased.

Increasing customer satisfaction

Since the history of interaction with a contact can be tracked by each employee of the company, the client will not experience discomfort in the event of a change of manager. The history of dialogues, documents, individual needs of a person – all this is already in the system.

Cost reduction

Thanks to the automation of many processes, CRM saves time for employees, and therefore reduces the cost of business to pay their labor.

Convenient interaction of employees

CRM system can be used not only to communicate with clients, but also to organize internal processes in the company. For example, using such a system, you can build cooperation between the marketing department and the sales department to achieve the best results.

Today, there are two options for implementing CRM – it can be a “boxed” product provided according to the SaaS model, or your own relationship management system. Since each business is individual, ready-made CRMs may not always fully meet its needs.

Therefore, this solution will be a good choice if you need a quick and inexpensive start-up. In other cases, it will be preferable to develop your own CRM, specialized in working with specific tasks.

CRM can be written in many programming languages, and the choice of a particular one depends on the goals and objectives of the business. But in most cases, Python remains the best choice. It is a high-level general-purpose language that is used in a variety of areas: from developing mobile applications to creating artificial intelligence.

Here are the top 5 reasons to choose Python for your CRM:

• Popularity. Python is used in their software products by the largest corporations in the world, such as Google, Meta (Facebook), Amazon, Uber, NASA, Netflix and others.
• Security. Python is the best choice in terms of security, which is especially important when it comes to working with personal data of customers and employees.

• Productivity. Python has a simple syntax and allows developers to reuse templates and modules, which significantly speeds up the development process and the release of subsequent updates to CRM.
• High tolerance. Code written in Python is supported by most operating systems, including Windows, Linux, UNIX, and macOS. At the same time, it can work in different environments without any changes. Consequently, the business, in fact, receives a cross-platform product that can be used on different operating systems and their versions.
• A huge number of ready-made libraries. Python boasts a developed community, and supports many third-party libraries that programmers can use when building CRM. Since developers no longer need to “reinvent the wheel” every time, the speed of production increases, and the cost, accordingly, decreases.

Creating a CRM system is a complex process that consists of several stages:

• Setting Goals – Gathering information about the business and setting clear goals that the company will be able to achieve with the help of CRM.
• Studying business processes – developers analyze how the company works and draw up a plan for its optimization and automation. At the same stage, the TOR for technical specialists is formed.
• Production is the stage of technical development of the project, when designers, programmers and layout designers, based on the technical specifications and recommendations of the client, bring the software product to life.

• Testing – After development, the quality control department checks that all CRM functions work as intended during the planning stage.
• Integration – the current customer base is imported into the finished CRM, and synchronization is also performed with the site, applications and third-party services that the company uses in its work.
• Training — company employees are trained to work with new software.
  Technical support — specialized employees help resolve all issues related to software maintenance and release of updates.

AVADA-MEDIA has been operating in the market of innovative technologies for more than 10 years. We use a modern technology stack, including the Python programming language, to develop high-tech software products.