DEVELOPMENT OF CRM-SYSTEMS FOR INTERNET STORES

Automation is an integral part of modern business, especially in the context of digital transformation. CRM systems in retail and wholesale help companies effectively manage customer relationships, automate key processes, and increase sales. Competition in these segments is gaining momentum every day, so innovative solutions are the key to success, and those who implement them have a significant advantage.

AVADA MEDIA offers services for the development of individual CRM systems adapted to the needs of your business.

Our team of specialists carefully analyzes your tasks and creates solutions that allow you to

• effectively manage customer bases
• optimize business processes;
• increase profits.

We create systems that allow our clients to be one step ahead of the competition!

A CRM system for retail and wholesale is a single point of management for all data about customers, sales, marketing campaigns, and other aspects of the business. It collects, stores, and analyzes information, allowing you to get valuable insights for making informed decisions.

By combining all customer data in a single database, a CRM system allows you to:

• analyze customer behavior;
• track sales in real time;
• organize and automate marketing campaigns;

• segment the customer base;
• integrate with ERP systems for inventory management.

CRM systems for retail help to create loyalty programs, manage customer feedback, and provide a high level of personalization. Wholesalers can use CRM to account for contracts, logistics operations, and communication with large customers.

So, let’s see what benefits and opportunities business owners get from implementing CRM for wholesale or retail.

The digital transformation of the trading business and the implementation of CRM in retail is not a fashionable fad, but a necessity for a business that is determined to grow. Benefits of implementing CRM systems for wholesale and retail:

• Increase in sales. CRM for a retail store helps to find new opportunities for cross-selling and upselling.
• Improved customer service. Thanks to modern software, business owners can respond to requests faster, more accurately predict customer needs, personalize offers, and proactively solve problems. All this helps to increase customer loyalty and improve communication with partners in the wholesale trade.
• Automation of tasks. CRM takes over many routine operations, freeing up employees’ time for more important strategic tasks.
• Increase the effectiveness of marketing campaigns and optimize the budget.

The main functionalities of CRM systems for wholesale and retail:

• Customer database management, i.e. storing detailed information about each customer.
• Sales automation – control over transactions, automation of invoicing, creation of sales funnels, task management.
• Effective marketing – campaign management, customer segmentation, performance analysis.
• High level of customer service, including registration and processing of requests, implementation of loyalty programs (bonus systems and discounts), incident management.
• Data collection and analysis for making informed decisions, access to real-time data through mobile applications, as well as dashboards for tracking KPIs.
• Integration with other systems to ensure data exchange – accounting programs, warehouse systems.

The cost of any work is determined by labor costs. The exact price of developing a CRM system for business can only be determined by examining the needs of the customer and drawing up a detailed technical assignment (TOR). The development of such TK, in itself, is a voluminous work. Therefore, often, this stage is skipped and transferred to the hourly wage of specialists. The more specialists involved in the project, the faster it is implemented.

Avada Media can offer 2 approaches to implementing CRM systems in the trading business:

• Adapting to the customer’s needs the available boxed software products of our own design.

Such programs are superior in quality to free ones, but they still represent average solutions suitable for use by a wide range of trading enterprises, but not taking into account the individual characteristics of a particular business.

• Development of a new CRM that fully takes into account all the features and needs of a particular business.

The more complex the solution, the more expensive it will cost to put it into practice, but the better it will work. As elsewhere in business, increased investment increases profits.

Modern technologies make it possible to create software products faster and implement the full range of functions in them at a lower cost. Cloud platforms and containerization make it easy to scale the system as the business grows. In general, the use of proven technologies and tools guarantees stable operation of the system.

For the development of CRM systems are used:

• programming languages: Python, PHP, JavaScript;
• frameworks: Laravel, Django, React;

• databases: MySQL, PostgreSQL;
• cloud services: AWS, Google Cloud;
• API (integration with popular services).

The choice of technologies for a particular project depends on many factors: budget, development time, project complexity, development team experience, and client requirements. We have extensive experience in developing CRM systems and use the most advanced technologies to create effective and scalable solutions for your business.

Developing a CRM system is a complex process that requires detailed planning and coordination of efforts and consists of the following stages:

Analysis of business requirements. Before starting the development, an in-depth audit of business processes is conducted. This includes analyzing goals, studying the current state of systems and processes, and identifying “pain points.” The team of business analysts and developers together with the customer form a roadmap that outlines the key tasks of the future CRM.

Formation of the terms of reference (TOR). Based on the data obtained, we create a detailed technical task that includes descriptions of functional modules, integrations, interface and security requirements. The ToR is a kind of project map that sets the vector of work for the entire team.

Design and prototyping of interfaces. UI/UX designers work on creating a clear, convenient, and aesthetic interface. Using the modern prototyping tool Moqups, interactive prototypes are developed that allow the customer to evaluate the convenience of the future system even before its development.

Design development. The final design of the system is created taking into account the brand style of the company. Particular attention is paid to the adaptability of the interface, because modern CRMs should work equally well on both desktops and mobile devices.

Programming. At this stage, the magic of code begins. Developers choose a suitable technology stack (e.g., Python, JavaScript, Node.js, or another) to create the backend and frontend. Integration with other services (ERP, marketing platforms, vendor APIs) is carried out to ensure a single ecosystem.

Testing. CRM goes through several testing cycles: functional, integration, stress testing, and usability testing. This ensures that the system works stably even under high loads and that the interface is intuitive.

Release. The finished system is implemented into the company’s business processes. At this stage, data migration from old systems (if necessary) and basic training of employees are carried out.

Support and development. Launching CRM is just the beginning. The system needs regular updates, optimization, and improvements to adapt to changes in the business environment. As part of the support, the team monitors CRM performance, quickly fixes bugs, and adds new features at the customer’s request.

With many years of experience in developing customer relationship management software, our team turns every project into a unique success story. We create not just solutions, but tools that transform businesses and strengthen their competitive advantages.

AVADA MEDIA is a powerful team of professionals specializing in the development of innovative CRM solutions. We offer:

• Individual approach – each individual product is adapted to the specifics and needs of your business.
• High quality code and interface, which guarantees the reliability and stability of the system.
• Comprehensive service from analysis to ongoing project support.

• Experience proven by successful cases for retail and wholesale.
• Saving time and resources – our team will do everything to reduce development time and reduce your costs.

A CRM system for wholesale and retail is a unique game-changing tool. Start your digital transformation with AVADA MEDIA today!