DEVELOPMENT OF A SITE CATALOG

The world of digital content production is huge and there is a wide range of content that is created every day, from cutting edge articles on high fashion to community newsletters and individually published magazines. One of the most common and effective forms of digital content is a website directory.

As marketing and commerce efforts gradually move online and e-commerce platforms become more relevant, most brands are moving towards a digital version of their catalog, and in some cases have completely switched to online.

• Low cost

One of the huge benefits of creating your own directory site is the low cost of creation and maintenance. These incredible cost savings are especially beneficial for small businesses that do not have the resources to print large print runs. Globally, this is also significantly greener than producing and updating a printed catalog. As the commitment to environmental protection becomes an increasingly important factor for brands and their interested audiences, online catalogs and other digital marketing materials are becoming an increasingly attractive option.

• Easier promotion

Another advantage of directory sites is that the process of distributing them becomes an order of magnitude easier. When using printed catalogs, you must have a specific address for each recipient, and incur the financial cost of shipping them. This is often ineffective and is another problem that can be avoided by creating a directory site. When you publish your catalog on the Internet, you can share it on social networks, distribute it through advertising campaigns by email, send it directly to a specific customer, use contextual advertising and other modern promotion methods.

Despite the fact that catalogs are in printed and electronic form, some of their elements remain unchanged. Typically, a product ordered from us has the following pages:

• Front cover – beautiful and unique design, brand or catalog name, short description.
• Table of Contents – content broken down by sections / categories. Includes all of the key products and content a visitor should see.
• Introduction – a short description of a company, product or service. May include an effective call to action.
• Pages with main content – contain a description of the product, photos / videos, prices, purchase method and other useful information.
• Concluding Information – This includes any information, calls to action or conclusions that you want to convey to your readers.
• Back Cover – Includes your website URL and contact information.

When creating a catalog site, we try not to overlook the following important details:

• Effective branding

Your directory will clearly identify your company. We strive to match your company’s branding elements, including font, colors, and logos.

• Effective design

We try to use the most modern and effective design strategies to create a stunning visual layout for your catalog. This includes ensuring effective color contrast, using crisp fonts with headings and subheadings, and positioning every element proportionally on the page to keep things balanced.

• Professional photo / video images

This is perhaps the most important detail. Your catalog should include very high quality images of your products. The ultimate goal of a directory is to entice readers to buy, and your images should contribute to that goal. Clear and rich photo and video images taken by professionals are key.

• Text content

While the purpose of your catalog is primarily to highlight the products you sell, you should also make sure to include text content in your catalog. Let your readers see your brand from the inside out, highlight a brand spokesperson with a photo and full-page caption, share your views on your product or service in general, or deepen your readers’ understanding by taking a look at your manufacturing process. All of these methods help to attract readers and keep them interested.

• Sales funnel

It’s important to make it as easy as possible for your readers to navigate from the catalog to your sales funnel. It is enough to clearly indicate the prices and the place where you can buy each product.

When we design websites with customized product catalogs, we focus on content – images and product information. Everything in the architecture and design of the site will be created with content in mind. Therefore, when developing a catalog site, at the request of the client, we include the following functions:

• Convenient navigation to help visitors find what they are looking for
• Strategic calls to action throughout the site to promote products
• Well-organized product categories and filters
• Clearly designed product pages with well-written descriptions

• High-quality product image
• Consumer reviews
• Additional content such as blogs, related products, and social media integrations.

We live in a mobile-centric world. This means that we have to think about mobile technology from the very beginning. Analyzing your current website analytics will tell you exactly how many mobile audiences you have and which pages they interact with the most. But it’s safe to say that mobile traffic will only increase. Our goal is to create catalog sites with fully responsive designs. No matter what devices your users are using, the site will look great and work great.