Development of CRM-systems in Java

After the implementation of CRM, companies, on average, increase profits and, most importantly, make it possible to scale the business, however, this only works if the system fully meets the needs of a particular business and really helps it build relationships with customers.

However, this is not always the case, as many companies seek to save money and prefer “boxed” solutions. As a result, due to imaginary savings, they can significantly under-earn.

Cons of ready-made solutions:

• Too much functionality. Ready-made CRMs are created to meet the needs of the maximum number of companies in various fields – from medicine and construction to retail sales. As a result, they contain an excessive number of “extra” functions that, although they are not used, require additional resources.

• Insufficient level of integration. “Boxed” CRMs are created in a template, so they can only be integrated into a business superficially. As a result, many operations that could have been automated continue to be performed manually by employees.
• Inconvenient interface. Due to the large amount of functionality, the interface of ready-made CRM is cumbersome and inconvenient, which complicates the process of training employees.

Of the advantages of such solutions, it is worth noting only a quick launch and low cost, but if a business plans to develop and does not want to be content with little, you should think about developing your own CRM system.

Before developing a relationship management system, you need to decide what place it will occupy in the campaign and what tasks it will perform. There are several types of CRM systems.

Analytical

They are used to collect and analyze the client base in order to build more effective marketing strategies. Main functions:

• collect and segment the customer base;
• determine the values ​​of the client;
• analyze sales dynamics;
• predict sales volume for a specific period of time;
• track the behavior of customers at each stage of the transaction.

Operating

Optimize and automate the process of interaction with customers, greatly simplifying the work of the sales department.

Such CRM are great for an e-commerce business. Their main functions:

• registration and recording of customer requests through various communication channels – telephony, mail, applications from the site and others;
• workflow automation;
• fixing deals in the sales funnel;
• reminder of important calls and meetings;
• setting and monitoring the implementation of tasks.

Collaboration

These are less popular CRM, the main task of which is to automate the company’s communication with the client and collect feedback. They help to learn more about the preferences and expectations of consumers.

Combined

Such CRM systems remain the most common, since they combine elements of all previous types and cover the company’s business processes to the maximum.

Java is a high-level programming language that has been very popular for over 20 years. According to the GitHub service, it is in 3rd place in popularity in the world, second only to Python and JavaScript. Major projects such as Twitter, LinkedIn, Amazon and eBay are written in Java, which speaks of its reliability and viability.

The main advantages of Java:

• Simplicity. Java code is simple, easy to read and understand. This simplifies the development of large projects that are created not by one, but by a whole group of programmers.
• OOP. Java is an object-oriented programming language and shares concepts with other popular languages ​​such as C++ and C#. OOP code can be reused in other projects and programs, which significantly speeds up development.

• Portability. The code written in Java does not depend on the operating system, and can equally successfully run on Windows, Mac OS, Linux and other operating systems without additional adjustments. This gives CRM the flexibility to run it anywhere without increasing the amount of development.
• Multithreading. Java is a multi-threaded programming language. This means that the application written on it will be able to perform several actions at the same time, which is quite important for functional CRM systems.
• Safety. Java’s security mechanisms are well thought out: the language has a security manager that defines access to classes, and there is no concept of pointers, which in theory can lead to unauthorized access to data. A high level of security is especially important for CRM systems, since they store personal data of customers, employees and other confidential information.
• Profitability. The Java language can be used in projects absolutely free of charge.

The development of CRM systems is somewhat different from the process of creating other business software products, since it covers several business processes at once. Let’s consider the main stages in more detail.

• Introduction to business. Each company works according to its own rules, so before starting development, specialists need to understand the specifics of a particular business and its internal processes.
• Preparation of technical specifications. After the goals of the project are defined, a development team is formed and technical specifications are written, on the basis of which the future CRM will be implemented.
• Visualization. UI designers think over the structure and visual part of the project so that it is simple and intuitive for end users.

• Layout. With the help of front-end development, the finished design turns from a picture into a full-fledged interface, with working links, buttons, and visual effects.
• Functional development. The main implementation stage, during which the server part of the project is created.
• Testing. After development, the project undergoes a mandatory quality check.
  Training. The introduction of something new is always a turning point, so our specialists not only install CRM, but also train employees to use it.

For the development of CRM and other software products, AVADA-MEDIA uses the current technology stack, including the Java language. This helps us to bring to life the most daring ideas and implement projects of any complexity.