Why choose mobile app development for business?

Today, mobile applications have become an important element of everyday life for most users: paying bills, calling a taxi, ordering food, online shopping – all this has long been done via a smartphone in a few clicks. Therefore, it is not surprising that the global percentage of mobile traffic, according to the Global Digital 2023 report, has already reached 59%. Moreover, this figure only grows every year.

If the benefits for consumers are obvious, then why does a business need a mobile application, and is it worth investing in its development? To answer this question, we will consider the advantages of such solutions, how they affect processes within the company, and also determine how to choose the optimal contractor for developing your own product.

Developing a mobile application for business gives a company at least 6 significant advantages:

• Direct access to customers. A mobile application gives a business the opportunity to always be close to its customers. Thanks to notifications, discounts and personalized offers that users see directly on the screen of their smartphone, their engagement increases significantly.
• Acceleration of business processes. Mobile applications help automate everyday tasks, speed up interaction between employees and departments, and make communication with customers faster and more convenient.

• Increased competitiveness. Having a mobile application allows a company to stand out from competitors and offer customers a more modern and convenient way to interact with the brand.
• Increased customer loyalty. The application allows you to strengthen relationships with customers through personalized offers, bonuses and convenient services. Such attention to the needs of the audience increases trust and retains customers.
• Analytics and data collection. Mobile applications allow you to receive detailed analytics on user behavior, which helps improve products and services.

Mobile apps have become an indispensable tool for businesses, which not only allows you to increase sales, but also take customer service to a new level. Let’s consider how they help companies achieve these goals in practice.

Increasing sales through mobile apps

Developing a mobile app for business is an effective way to expand your reach and establish closer relationships with your customers. For example, with its help, you can provide customers with personalized discounts or launch limited-time promotions, which users will instantly be notified about via push notifications. This will help generate temporary demand for goods or services and increase sales in the moment.

On the other hand, the application also allows you to implement multi-level loyalty programs and cumulative bonuses designed to build long-term relationships with the audience. This approach is especially important for companies in the retail, restaurant and hotel business, and other service enterprises.

By experimenting with different ways to interact with customers through a mobile app, you can not only increase sales in the short term, but also strengthen audience loyalty, forming strong and long-term relationships with your customers.

Improving customer service

Implementing a mobile app not only helps increase sales, but also allows you to personalize interaction with the brand for each customer. Here’s how it works:

• Continuous access. The app allows customers to get the information they need, place orders, and contact support at any time, without having to wait for an operator to answer.
• Convenience of feedback. Built-in chats, feedback forms, or surveys allow you to quickly resolve customer issues and take their wishes into account.
• Personalization. The app offers users only relevant services and products based on their preferences and purchase history.
• Automation of processes. Fast processing of requests and orders through the app reduces waiting time, which increases customer satisfaction.
• Information. Users are always aware of current promotions, new products, and changes in the company’s work, thanks to the use of instant push notifications.

Examples of successful implementation of mobile applications in business processes

If you are thinking about ordering the development of a mobile application for business, we suggest that you first familiarize yourself with the experience of famous brands. This can help you find effective solutions for your project that will allow you to stand out in the market and achieve success. Here are some of the most striking cases:

• Starbucks. The introduction of the pre-order function and loyalty program led to an 11% increase in sales in the first year, and mobile orders account for about a quarter of all transactions in the United States.
• Uber. The mobile application has become the main tool for managing orders and interacting with customers, providing a convenient and fast way to order rides. This allowed the company to expand to more than 900 cities around the world.
• Amazon. From recommendations to notifications about discounts on goods, the company used all the capabilities of the application to increase sales. As a result, today 67% of all purchases on the platform are made through the mobile service.

• Shein. In 2023, the fashion retail brand grew its user base through the app by offering customers personalized recommendations, discount alerts, and convenient return mechanisms. As a result, it became one of the main factors behind the company’s success in the market.
• IKEA. With the IKEA Place app, shoppers can use augmented reality to “try on” furniture in their home. This helped the company increase user engagement and boost online sales.
• Sephora. With the help of the mobile app, the Sephora chain of perfume and cosmetics stores increased its conversion by 11% and recorded a 7% increase in sales among users who regularly use virtual try-ons and personalized recommendations.

These examples confirm that using mobile solutions allows companies not only to increase sales but also to improve the customer experience, strengthening the connection with the audience.

A mobile app as a business tool can be used in a variety of areas, but for some companies, its implementation is critical. Let’s figure out why:

• Financial companies. Applications allow customers to manage their finances around the clock – check their balance, make transfers, pay bills and analyze expenses. Thanks to this, many companies are moving to the neobank format, completely replacing physical branches.
• Delivery services. The application makes the ordering process fast and convenient: just link a card and save the address to arrange delivery in a few clicks. For companies, this is a tool for automating orders and implementing loyalty programs.

• E-commerce. Mobile applications help improve online shopping and customer interaction through personalized loyalty programs and push notifications.
• Tourism and hotels. Mobile applications allow you to book tickets, rooms and excursions in real time, which improves the customer experience and helps businesses automate routine processes.
• Taxi. Applications make it possible to quickly book a ride, calculate the cost and pay online, providing convenience for customers and increased profits for companies.

Developing a high-quality mobile application can take several months and requires serious investment. Therefore, it is extremely important to choose the best contractor who will not only create an effective service, but will also help reduce costs, meet deadlines, and guarantee consistent communication at all stages.

We have selected 5 main criteria to focus on when choosing a development team:

• Professionalism of employees and work experience. You can evaluate the level of the team already at the stage of discussing the project. Pay attention to whether the specialists ask clarifying questions, offer reasonable solutions, and take into account the specifics of your business. Analysis of the company’s portfolio will also give an understanding of its capabilities. If the contractor has successful experience in your niche, this significantly increases the chances of creating a high-quality product that meets your requirements.
• Customer reviews. Analyze what previous clients say about the potential contractor. To do this, look at the reviews both on the company’s official website and on third-party resources – this will allow you to form the most complete and honest picture.
• Realistic budget and deadlines. It is important to understand that there is no such thing as fast, cheap and good. The average duration of application development is about 3 months, but it can take up to six months, since everything depends on the functionality and features that you plan to implement. The exact budget is usually calculated not at the first communication, but only after the prototype is created, when the scope of work is clear.

Conclusion

A mobile application is an effective tool for business, which opens up new opportunities for companies to expand their audience reach, increase sales and retain customers. Due to their advantages, today such solutions are in demand in all industries – from finance and retail to tourism, and help brands to rapidly develop in competitive markets.

However, the success of a mobile application depends on the quality of development. To get a truly effective and functional product, you should trust its technical implementation exclusively to professionals. AVADA MEDIA has the necessary experience and expertise to create high-quality mobile services adapted to the specifics of your business. We not only create applications that meet your individual goals, but also provide qualified support at all stages – from the idea to the launch and further development of the project.