Corporate sites

Since the possibilities of corporate sites are much wider, in addition to the informative function, it can also be effectively used in the management process. So, with the help of a corporate website, you can easily solve task complexes for setting up interaction between different branches of one company or between partners, organize access to internal databases and much more.

For customers, in addition to such traditional functionality as contact forms or interactive maps, it is possible to integrate a forum or review book, registration form, personal account and the like. Thus, in addition to such classic sections as “contacts”, “about the company”, “products”, and the like, a number of additional sections are added to the structure of the site, designed to make the site more interactive.

For example, you can add the section “reviews and recommendations”, in which customers can leave their impressions of working with the company, “questions and answers”, in which company employees can provide advice and answer questions asked by visitors, as well as “news”, in which they regularly post company news or about areas related to its activities.

However, it is important to remember that if updates can be done quite rarely and in small volumes on a business card site, then the corporate site needs to be updated regularly, because if employees do not answer the questions for a long time, and the latest news is dated last year, this may lead to the loss of potential customers and cause distrust among partners.

Before you start developing a corporate website, you need to do some serious analytical work: starting from studying the activities of the company and ending with the analysis of the sites of competing companies. The results obtained are used in the development of technical specifications, which describes all the requirements for the site.

Particular attention is paid to the content management system, because it is CMS that provides the ability to add, edit or delete materials not only to developers, but also to employees of the company. Also, work on the design of the corporate site is underway, because it is precisely what visitors primarily evaluate it. So, the design should be not only attractive and consistent with the corporate style of the company, but also intuitive and follow the principles of usability. It is very important to make the site unique, both in terms of appearance and in terms of content. That is why copywriters are used to write texts (whether it is descriptions of goods or services or corporate news).

Upon completion of work, special attention is paid to the testing process, because the presence of any errors or omissions can ruin the positive impression of visitors and cause significant damage to the image of the company. Also, the use of prohibited promotion methods is unacceptable, since this can put an end to the fate of the site (up to its exclusion from search engines), as well as inflict heavy damage on the reputation of the company.

The main customers of corporate sites are large companies whose requirements exceed the capabilities of ordinary business card sites. At the same time, the scope of the company can be anything, it is only important to have the financial ability (after all, a beautiful and functional site is quite expensive), as well as a desire to engage in the development of the site.

AVADA MEDIA – WE CREATE RELIABLE, SOLID CORPORATE SITES FOR BUSINESS LEADERS