Email Marketing for Business Additional marketing channel
Email marketing is one of the most effective types of Internet marketing, which allows you to attract new customers, return old ones and stimulate the purchase or order of existing services. When working with your database, it can significantly increase repeat sales and the interest of your customers. The main advantage of such marketing is the ability to analyze purchases and customer behavior and create, on the basis of this, a personalized system that will send out messages at a time when your customers are most interested in buying goods.
Such an individual approach to each customer helps to significantly increase sales and loyalty of your regular customers.
Email mailing is not spam! Competent email marketing is the distribution of letters only to those users who have agreed to receive them (for example, subscribed to your newsletter). The newsletter makes it possible to keep in touch with undecided potential buyers until they are ready to make a purchase or order a service.
(Ru) ЭЛЕМЕНТЫ ЭФФЕКТИВНОЙ EMAIL-РАССЫЛКИ: (Ru) Рабочие связки
SEGMENTATION OF ADDRESSES, FORMATION OF DISTRIBUTION TEMPLATES FOR DIFFERENT USERS MAIN STAGES OF NEWSLETTERS
Today, e-mails of ordinary users are attacked by such a number of letters that a successful, goal-reaching message should be able to “break through” through a crowd of competitors.
Segmentation of recipients is where the organization of a successful e-mail distribution begins. This can be done both by relevance (when a particular person bought something from you or browsed the site, but did not complete the purchase), and by frequency, and by value (what was the amount of the order).
Today, there are many sophisticated statistical models that use a customer database. The more complex your business and the more customers, the more carefully you need to approach segmentation. After segmenting, you need to develop several letter templates for different types of recipients that will be used for distribution.
Also, through experiments and monitoring the activity of users on the network, you need to determine the time of sending the newsletter so that the user’s reaction to your letter is most adequate.
LETTERED DESIGNATION OF THE NEWSLETTER, CALL FOR ACTION MAIN STAGES OF NEWSLETTERS
In order for your letter not to get lost in the spam stream, it should:
All people appreciate an individual approach. It would be much more pleasant for any addressee to read a personalized letter than a faceless abstract message. An effective letter must necessarily indicate the name of the client, as well as information of an individual nature (for example, information about recent purchases).
The letter should contain only important and interesting information to the addressee – discounts, contests, special offers, interesting company news, useful tips, etc.
It is also recommended to periodically dilute the newsletter with interesting newsletters, and actively use video content.
The text of the newsletter must have a call to action! This can be either a direct call to buy a product or order a service, or indirect (for example, leave a request, read an article from a specialist). This may be a request to leave a review about products or a comment under an information article – this will not only benefit your business, but also enhance customer involvement.
ESTABLISHING FEEDBACK MAIN STAGES OF NEWSLETTERS
It is very important not only to professionally approach the development of the content of the newsletter, but also to constantly monitor user activity after each letter. An experienced professional can understand a lot about a business by analyzing user behavior.
Each stage of developing an e-mail newsletter requires serious experience and skill, the work of a copywriter, designer, marketer is involved here. The joint work of all our experts ultimately produces high-quality email newsletters that help you attract new customers and establish productive relationships with old ones!
The best confirmation of our qualifications and professionalism are the stories of the success of our clients and the differences in their business before and after working with us.
Our clients What they say about us
Thanks to AVADA-MEDIA for a great project. The developers of AVADA-MEDIA have made for us a convenient and functional system for booking homes. This is not our first project with this company. The professionalism of its developers and competent management make the company the best IT partnerDenis, owner
I have been working with the AVADA-MEDIA team for more than 5 years. I want to note the professionalism of the developers and the excellent management of the employees who always help me in the tasks. We have implemented many different ideas with the AVADA-MEDIA team, and at the moment we are moving the existing store to a new platform.Risto, owner
He chose the AVADA-MEDIA team for his startup and for several years now we have been developing this project together. A lot of things have been done and improved during this time. Thanks to the team of AVADA specialists, the project is gaining commercial momentum and has already entered the Ukrainian market.Игорь, Co-owner
We have been cooperating with Sergey’s team for 5 years in various business areas, including in the field of information technology. Sergey has repeatedly demonstrated the highest level of expertise and responsibility in our joint projects, especially in an uncertain situation and for a limited time.Bogdan Yurchenko, Director
As a technical director, Sergey perfectly organized work on the SeshMe mobile application project, thanks to which we always received results in time. Also I would like to note the high level of developers from the team of Sergey. Very happy to work together. I recommend Sergey as a reliable and responsible partner.Vlad Konovalov, Product manager
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