Electronic cards

An electronic card is a digital element (code or image on an electronic medium) containing any means of discount identification (barcode, database entry, digital signature, unique identifier, etc.).

Types of discount cards

• Fixed discount. Cards of this type operate on a common discount principle. This is usually a one-time promotion with a set end date.
• Bonus. In this case, bonuses are credited to the card after each purchase. They can then pay part of the amount.
• Cumulative. A card with a fixed discount percentage, on the balance of which the sum of all purchases is recorded. The more often the buyer purchases goods in the store, the greater the discount percentage becomes.

• Personalization

Using electronic cards, companies can brand them without much investment. Customers will see a personalized picture every time they log into Apple Wallet/Google Pay to use their card. Personalization fosters strong customer relationships and helps firms ignite potential brand loyalty in consumers.

• Monitoring customer behavior

Companies benefit from digital rewards programs because they can monitor the behavior of their consumers. For example, companies can get detailed analytics on customer buying patterns. This data can be used to develop unique offers and programs to retain customers or attract new ones.

• Real-time data tracking

Companies can easily track and modify their campaigns based on new customer behavior as data is collected from each customer in real time.

• Future oriented

The digital rewards program allows you to update the program and stay on top of technology trends. This is very important as every giant company is currently gearing up for future technological advances. As a small business, you also need to be ready to take full advantage of technological innovation.

Step 1. Analysis

Each project involves a discussion of the requirements, details and wishes of the client, so the specialists hold regular meetings with customers. In the process, data is collected, the market and the future product are analyzed. The client and the manager maintain stable communication. At this stage, recommendations are formed.

Step 2. Mockup

Mockup not only improves development, but also saves time, money, and effort. With its ability to visualize what a product will eventually look like, a mockup allows developers to explore and try new combinations until the interface is perfect. Depicts the final version of the application in its full functionality, which allows you to evaluate future development work. As a result, the correlation and verification of ideas, requirements and wishes of customers.

Step 3. Design

Electronic cards are one of the components of advertising that can stimulate customers to purchase and thereby increase your sales. Keep in mind that it is important to have professional-looking e-cards. The design should be branded, unique and adapted to a certain amount of important information.

UI designers fulfill all of the above requirements. They work not only with the main elements and MVP design, but also provide the final UI/UX visualization, including responsive design and use cases.

Step 4. Programming

To create virtual discount cards and set up a loyalty system, it is necessary to create a convenient module for the customer that can work both autonomously and be part of their already working CRM.

• HTML/CSS/JS or VUE.JS/REACT.js reactive technologies can be used to develop the Frontend part of the user interface.
• For the Backend part, Python (Django, flask), PHP or Java frameworks can be used. Also at the Backend development stage, integrations with Apple Wallet or Google Pay are implemented.

Creating and implementing virtual discount cards in Apple Wallet or Google Pay systems is an easy task for the AVADA MEDIA team.

Experienced IT professionals are also available to link cards to existing custom-designed business automation tools.

Make life easier for yourself and your clients by creating electronic cards and connecting them to automated CRM or ERP services.