CRM for car service

A modern car service is a complex enterprise with many business processes and interactions, high-tech equipment and expensive consumables. CRM for car service from AVADA MEDIA will help optimize daily operations, reduce routine and the number of errors. Please note that we offer developments that solve customer problems and take into account the specifics of your particular company.

The system is developed taking into account your wishes, and all its capabilities are aimed at solving specific problems. At the same time, you always have the opportunity to order auxiliary services to existing ones – the CRM architecture makes it easy to integrate additional modules.

All your clients are in one database, starting from the first call. IP-telephony allows you to manage telephone calls directly from CRM, so customers’s calls are recorded in the database including a conversation recording. In addition, IP-telephony allows you to register scripts for an answering machine. All orders made by customers and a list of all work are also in the database. Each client’s account contains information about what services were provided to him, by whom, when and for what amount. Sales records are also maintained.

Using CRM for car service, it’s easy to control stock balances and deliveries, as well as keep records of consumables, spare parts, etc. Setting notifications in the system will allow the procurement manager to receive a notification in time that a particular item needs to be ordered.

The system allows you to keep financial records, and with the ability to generate reports and analyze indicators, determining, for example, the financial efficiency of each individual employee, the value of the client and the profit brought by him. Here you can keep records of salaries and employee benefits, calculate the cost of work and set up a price list.

Thanks to this, business manageability increases significantly – this is especially true for large network car services located in different cities. Now information on the work of individual service stations will be collected in a single database.

The human factor, which is expressed in banal situations (forgot to call back, did not warn about the postponement of the expiration date, lost the application), using CRM comes to naught. The system database contains all active applications, the client can check the progress of their implementation in their personal account. The master will also not be able to forget about the application, since a reminder will come to him directly on his mobile phone. For this purpose, you can configure CRM integration with the messenger or even develop a special mobile application that wizards can use. Thanks to this, you will provide access to the base directly from the repair box, which may not have a computer.

Setting up integration with the site will allow the client to fill out a detailed application form, which will be sent to CRM. So you can take orders from customers who do not like to make calls. Such an application will automatically create an account, and any subsequent customer requests will be recorded in it. The manager or the master has the opportunity to divide all customers into categories and segments, for example, by make or class of car, period of service, etc. By the way, the same base is being created for suppliers of spare parts and consumables.

All work performed is recorded in the client’s card, it is also possible to receive a consolidated report on the work performed. This is a good opportunity to analyze the work of service stations and identify both bottlenecks and idle capacities. Ultimately, this allows you to optimize your business, reduce unnecessary costs and provide the most popular services as quickly and efficiently as possible.

All key performance indicators of a car service can be displayed in a single manager window with real-time updating. CRM also provides great opportunities for marketers and advertisers. With its help, you can carry out direct mailing of special offers for regular or corporate clients, plan advertising campaigns and evaluate their results. Set up synchronization with Google’s advertising services to increase the effectiveness of advertising.