Development of sites for eSports betting

Video game competitions gather a worldwide audience of millions of fans, making cyber sports an integral part of the betting industry in recent years.

Today popular bookmakers accept bets on most popular eSport disciplines, including Dota 2, CS:GO, League of Legends, Starcraft 2, WoT and Valorant.

In 2022 this market is already estimated to be $10.03 billion, and according to the latest forecasts by 2028 it will reach $23.76 billion with an average annual growth rate of 13.1%, which proves the attractiveness of this direction for new investments.

We, at AVADA MEDIA, have real experience in creation and marketing development of eSports projects. In this article we’ll tell you about development of such sites in our company.

A whole team of specialists is involved in the creation and promotion of the site on eSports betting:

• Marketologist – performs market analysis, determines the target audience and builds a marketing strategy to promote the project after its technical implementation.
• UI/UX designers – create user-friendly user interface of the site.
• Frontend-developers – are responsible for how the site is displayed in the browser on different devices and for the logic of data transfer to the server and back.
• Backend developers create the server part, which is considered the “brain” of the project. This is where all incoming data is processed.

• QA-engineer – performs website testing and optimizes the development process.
• Content manager – fills the site with the necessary content.
• SEO-specialist – makes sure that the site is created in accordance with the requirements of search engine algorithms, and is engaged in attracting traffic.

AVADA MEDIA has already formed teams to create batting sites, which already have experience of working together, which positively affects the speed of project implementation.

The process of creating a site for eSports betting consists of several interrelated stages. Let’s consider them in detail.

• Step 1: Pre-production

Before proceeding to the technical development, specialists conduct an in-depth analysis of the market, determine the target audience and its needs. This makes it possible to determine the correct vector of project development, which will be observed at all subsequent stages of development.

• Step 2: Development of technical documentation

After the analytical part is completed, specialists work out the technical documentation of the project, which describes the full range of technologies that will be used for its implementation, requirements for functional, interface design, etc. Based on this information is generated budget and timing of the site.

• Step 3: Designing the structure of the site

At this stage a map of user paths is created – Customer Journey Map (CJM), which describes all the ways in which users interact with the resource. In simple sites such as e-shops, there is usually one main goal – to make a purchase, but in batting-sites situation is slightly more complicated, because before making a bet, people carefully analyze sports events, watching statistics and lineups of teams, examine odds and performs a lot of other actions. In CJM, it is necessary to provide for all possible scenarios of interaction.

Subsequently, the developments are approved by the customer and, if necessary, necessary adjustments are made to the project. This saves a considerable amount of time which must be spent on the implementation of changes at later stages.

• Step 4: Prototyping

The prototype is actually a “skeleton” of the site, which schematically displays the location of blocks of content on all major pages. This stage is also used to lay down the future functionality of the resource.

• Step 5: Creation of the UI interface

Designers create a visual shell of the site with which visitors will interact. This step includes:

• selection of company fonts and color palette;
• the development of basic elements: icons, buttons, menus, input fields, and others;

• visualization of the mechanics of human interaction with the interface.

• Step 6: Frontend development.

Front-end specialists “translate” the design layout into a format understandable to the browser, and determine how the site will be displayed on different devices. The frontender’s duties also include building the logic of data transfer from the client to the server and back.

• Step 7: Backend-development

Programmers create the program-administrative part of the site, which contains all the business logic of the project. It is located on the server and is not visible to the end user, but this is where all the data are processed.

• Step 8: Testing

When technical development is complete, the project is sent to the quality control department, where QA engineers conduct several levels of testing:

• functional;

• modular;
• security testing;;
• performance testing;
• usability-testing.

This helps to detect and timely fix all possible bugs before the site becomes available to visitors.

• Step 9: Filling the content

The tested website is hosted and filled with user-generated content – texts, photos, videos and other elements.

• Step 10: Promotion

A marketing expert and seo specialist develop an effective promotion strategy for the project and start working on attracting target traffic.

Using all possibilities of modern technologies and innovative approach AVADA MEDIA specialists can create a project of any scale.

For each project an individual team of developers is formed, who during the development coordinate their actions to achieve the best result. After the completion of production we can also deal with the marketing promotion of the project.