WEBSITE DEVELOPMENT FOR WORKSHOP

If you have a team of experienced professional mechanics and the material and technical base to repair modern cars, then it’s time to think about creating your own website. Today’s customers don’t flip through the phone book or look at newspaper ads to find the service they want. People are literally looking for everything on the Internet. This should be taken into account if you plan to scale your business and consistently receive new customers. The main way to influence your reputation is to create your own website.

Having a website will allow your company to:

• Look professional and trustworthy

• Share the information you want to showcase to your potential customers
• Almost free of charge to get clients through search engines or social networks
• Spend less time answering the phone
• Position yourself as the undisputed authority on the provision of services
• Share your values to strengthen relationships with current and future customers

Your web resource must contain three pages:

• A homepage with an attractive photo and content explaining your services. May contain a call to action, which can be a button that sends visitors to your online appointment calendar or contact page.
• An About Us page that explains in detail your experience and the various services and products you offer.
• A contact page that allows prospective clients to know about all the ways they can get in touch with you to make an appointment.

However, it is important to understand that the above structure is a necessary minimum. If your goal is to attract more customers, the site needs to be more functional. Usually, we make automotive websites taking into account the following factors:

• Nice design

Overall, the look and feel of your website should give the impression of a solid and confident company that can fix all of the client’s problems. Thoughtful design is the first step to grab the attention of visitors. The design of your web resource should not be cluttered with unnecessary details that make it difficult to get a clear idea of ​​the nature of the services. The color palette of automotive websites usually includes darker colors to associate it with high tech and high quality service.

• Convenient navigation

If your site doesn’t have a clear and well-structured navigation, rest assured that most visitors won’t spend more than one minute on it. Even single page resources need to have smart navigation. It is easy to get confused on a web resource with a complex structure without prompts. If this moment is missed, potential customers will simply go to competitors, and profits will be lost.

One of the best ways to provide your site with easy navigation is to add a list of provided services to the home page with active links to more detailed descriptions of the services. This saves the main page from overflowing with a large amount of content and allows you to provide the client with comprehensive information.

The navigation menu should be clearly visible on the home page, and it should also be displayed on any other page so that users don’t feel lost. The search option is equally important. This helps users quickly find the services and information they need.

• Content: photos, description of services, prices

There is an important rule for automotive websites: do not use images downloaded from the Internet. It’s free, but ineffective. Stock photos say nothing about your business or the quality of your services. These photos distract users from your main content and give no idea of ​​what your repair shop actually looks like. We recommend adding high quality photos of your workshop and office. People love to have their cars serviced in clean and well-equipped spaces. It is equally important to present your office and client area in a favorable light. So, the photos should reflect the real face of your company.

It is better if the main page contains a list of services with a brief description, and more detailed information is displayed on separate pages. You can add a photo and specify pricing options. If the price of the service depends on the car model or the cost of spare parts, you can specify a price range. Customers usually want to know exactly what you will do with their vehicle and what parts will be used for repairs.

Another great idea for a car repair site is a blog. Few understand the complex technical terms and the car repair process. Therefore, it is a very good idea to provide users with a concise and clear explanation of the most popular problems and how to fix them. This can significantly increase customer confidence in your service.

• Brand recognition

One way to get loyal customers is to add a page or a specific testimonial section. Of course, these reviews must be from real people. The main question here is: should you remove the bad reviews that are bound to appear? No company has 100% satisfied customers. Most marketing experts recommend not deleting bad reviews. If your service is really good, such reviews will simply get lost among the many positive ones. What’s more, bad reviews can be an indirect sign that other reviews aren’t fake.

IT-company AVADA MEDIA is the market leader in providing simple and effective solutions in the field of business automation. We offer to develop a website for a turnkey workshop using the most effective programming tools – frameworks Laravel, Yii 2.0 and Symfony. An individual approach allows us to develop a truly unique product. You will receive a tool that can significantly increase the conversion rate of your business.

As a professional software development company, we know that our clients value business tools for their reliability, stability, flawless security and flexibility with a wide range of features. We have mastered a technology stack that helps us deliver better solutions. We adapt our services in accordance with the requirements of our clients and can develop a product of any complexity.