3D product configurator

In the past few years, the IT market has seen a real boom in configurators – special web applications that allow potential customers to independently create a three-dimensional visualization of that product (or service, for example, for a repair or a haircut) offered by a manufacturer / supplier. The product, which is designed by the customer for himself, causes more positive emotions and gets more sales – this has been proven in the course of numerous marketing studies.

3D modeling can be applied to almost any product. First of all, of course, we are talking about exclusive and designer goods, as well as about design in general in all its manifestations and about the goods of the beauty industry. Sellers and performers who understood in time all the attractiveness of using configurators consistently sell more than others. And AVADA MEDIA is ready to help everyone who wants to promote their products, allowing customers to customize them in a special web application.

A three-dimensional model is much more attractive than even professional photographs, and the ability to make it yourself is more interesting than the ability to just view someone else’s render. And although complex and high-quality 3D graphics are still hard enough to be played on any device, existing technologies, primarily WebGL, allow the configurator to run in a browser and demonstrate quality that is quite sufficient for most marketing purposes.

A good configurator is not just a tribute to today’s fashion, but a very real working means of communication between a client and a seller / designer / manufacturer, depending on what exactly you are selling. The peculiarity of the configurator is that it combines the complex and large-scale work of designers on the development of three-dimensional models in statics and programmers who create scenarios for using the configurator in one web application. Moreover, a considerable part of the work is precisely optimization, thanks to which the resulting web application runs quite confidently in any browser, including smartphones.

The product configurator can be used in a wide variety of areas:

• Configurator of clothes and shoes – allows you to create a unique design according to the user’s taste or see how the selected model will look like in a three-dimensional image;
• the configurator of interior items will allow each user to create a unique interior for an apartment, house, office, add designer items from the catalog and see how it will look from any angle and in any lighting;
• the car configurator is an excellent choice for car dealerships and service stations that provide tuning services, the customer will immediately be able to see how his car will look after installing spoilers, applying airbrushing, etc.;

• an electronics configurator – for connoisseurs of designer high-end equipment;
• configurator of the interior and exterior of the house – finishing materials, plumbing, electrical and literally anything you want;
• the furniture configurator is a great idea for those who want furniture to fit perfectly into the room;
• confectionery configurator: cakes, pastries, etc .

If in your business there is an urgent need to show the user the result even before the start of implementation, the 3D configurator will definitely suit you. AVADA MEDIA develops custom-made 3D configurators, taking into account your specific requirements and user stories – and using all the best practices that we have in this area.

Full 3D graphics are not always used, but only when exclusive detailing is required on sufficiently powerful devices. More often than not, custom level detail using panoramas is sufficient. 360 ° panorama is a great opportunity to get all the benefits of 3D on low-end devices. For this, the model is rendered (that is, it is rendered and drawn) from different angles, and the resulting static images are “stitched” by the program.

The more static images are counted, the better the work of the configurator will be. 3D models are created in blend4web and 3DS Max programs, which allow you not only to define the shape of the model, but also to give it color, texture, and adjust lighting. Then the models created in this way must be animated.

The configurator is written in JavaScript – a language whose scripts are executed directly in the browser and do not need special plugins or programs to work. To speed up development and improve the quality of work, specialized libraries Three.js and Babylon.js are used. If a large amount of animation needs to be programmed when developing a configurator, the Unity game engine is used. The configurator works on the basis of WebGL technology, which provides rendering of three-dimensional images using HTML5.

3D configurators are a great way to attract the user and give him new “chips”, they are convenient for solving many marketing problems and often cause a wow effect in the user. The specialists of AVADA MEDIA can develop such a configurator for visualization of any turnkey goods.