PARSER FACEBOOK

The parser parses the site and collects information from it with the specified parameters. Also, the parser can carry out subsequent analysis and processing of such information and place it on your resource. Parsers greatly simplify and speed up the search and selection of content, analysis of any information and its placement on the site. By using a parser, you save a lot of resources and time. Typically, a dedicated parser is used for different types of sites and content.

For example, a parser for Facebook allows you to collect data about the audience of your group or page on this social network, including information about interests, activity and subscriptions, public contact information. When parsing, such a program is guided by user-specified values and keywords, as well as search patterns. The parser can save the found information in the format the user needs or transform it, depending on what the user of the Facebook parser has.

Deep parsing of Facebook can be useful in a variety of cases, most often for the most complete targeting of advertising campaigns. Of course, the Facebook ADS platform offers quite detailed targeting settings, but they still do not guarantee full coverage of your target audience. The kind of reach that can be achieved using a Facebook parser. After all, this popular social network does not allow using standard tools to receive specific lists of users who may be interested in your product or service. To unload the lists of participants in thematic groups, the scraping procedure is used, which allows the Facebook parser developed by AVADA MEDIA. Without using it, manually, this work would take a huge amount of time.

Parsing Facebook is much more effective than the standard setting of targeted advertising. For example, if you’re selling baby items, your targeting will likely target women in their 20s and 35s. But it doesn’t take into account whether they have children. Likewise, the targeting settings using regular means of Facebook are likely to leave young fathers “overboard”, who also, albeit less often, choose children’s clothes right here.

But if you use a Facebook parser, you can collect information about users who subscribe to groups dedicated to children or to pages of famous children’s brands. All this data is open, you could, if you wish, collect it manually, so this parsing has nothing illegal. However, the scraper will do this work much faster, and you will be able to launch an advertising campaign with retargeting specifically for this audience, which will be much more accurate than sampling using standard methods, which means it will save money on an advertising campaign and increase conversion.

The Facebook parser has other useful features as well. For example, this is a search for your competitors’ communities in order to get a list of potential customers who can be attracted by an interesting marketing proposal. The parser also allows you to get data that cannot be accessed in the Facebook ADS advertising cabinet: specified relatives, user likes and subscriptions to similar content, political preferences and religion, the number of friends and subscribers. The parser allows you to collect direct contacts that are not hidden by privacy settings: phone numbers, email addresses, coordinates of accounts on Instagram and instant messengers.

The parser allows you to flexibly customize the display of your advertisements for a variety of parameters. For example, you can configure ads to be shown only to new subscribers of a group, and vice versa, only to those people who have recently left a certain group or unsubscribed from a page. In addition, the Facebook parser will allow you to attract traffic to your resources by organizing mass following, mass liking, mass inviting – everything that allows potential customers to see your page or website.