UNIVERSAL PARCER

Parsing is the process of collecting information on the network with its processing and analysis, if necessary. Modern universal parsers – this is what these programs are called – can even independently place the collected information in pre-prepared markup. They read the HTML markup of the resources they are parsing and collect the data placed in it. The universal parser, as the name implies, is designed to solve the widest range of tasks.

The need for a universal parser arises when the functionality of a highly specialized parser is not enough when changing an activity profile, and ordering the development of another one is not financially feasible. The fact is that most of the parsers are created and specialize in specific tasks. For example, it can be exclusively the collection of lots from used car auctions – and such a parser will cope with it perfectly, since it is precisely for this activity that it is aimed. But already on the task of parsing ads for the sale of real estate, the program will begin to fail, and with such a problem as collecting keys or characteristics of goods from the marketplace it will not cope at all.

A universal parser can automate the collection of absolutely any information that is on the network. It can be configured additionally in accordance with the search parameters so that in each case it collects the most relevant information to the query. Such programs are used by internet marketers (primarily in marketing agencies), real estate and car dealers, SEO specialists, content managers, SMMs and many others. Due to its versatility, the operation algorithm of such a parser is more complicated and the cost is higher than that of more traditional solutions. But on the other hand, you get a comprehensive and flexible tool for any task.

Here is just a small list of directions in which a universal parser can work effectively:

• filling online stores with content;
• parsing ads on any sites with a given topic;
• parsing of social networks and media;
• parsing contact information;
• parsing keys and data for search engine optimization specialists.

For example, parsing content for online stores may be the best solution for an owner who needs to fill in a catalog with descriptions and photos of goods in stock. A universal parser collects such information from official sites and other trusted sources, and then independently places it in the store’s catalog. It takes a few days, and if such work were carried out by the store employees, for a catalog of 10-20 thousand items it would take several weeks and would cost immeasurably more.

The principle of operation of a universal parser is simple: when conducting a search, it is guided by specified algorithms, including key phrases and search patterns.

The parser saves the collected data according to the specified settings; different types of content are also saved in different ways.

These can be .html, .xml, .sql and others. For example, depending on where the content will be used – in the layout of the site or in the database – it will have the extension .html or .sql, structured query language, that is, the language in which the server accesses the database. The data can also be exported to the site’s CMS or integrated in another way.

The universal parser has a number of advantages:

• high speed of work with various types of content;
• a high degree of automation of the parsing process;
• wide functionality and settings for solving a variety of tasks;
• high accuracy of information analysis;
• multitasking: the universal parser can be flexibly configured in accordance with the needs of the business and can carry out not only collection, but also placement of content;
• scalability of solutions – volumes can be increased without special costs.

AVADA MEDIA develops both universal and specialized parsers for solving a variety of tasks. We create parsers using modern programming languages and frameworks – C ++, Go, PHP, JavaScript with the Node.js framework. Experienced programmers and testers of middle and senior level work on projects.