Web blog development

British research has shown that 70% of people prefer to get information from blogs rather than advertising. This means that consumers have become less prone to spontaneous decisions, and before buying something or ordering a service, they prefer to study the product in detail: look at expert opinions, compare options in review articles, or find unbiased answers to their questions.

These changes in consumer behavior have made blogs one of the most effective tools for driving traffic. In this article, we’ll talk about how to take advantage of this trend and launch your own successful blog website.

Blogs are divided into two main types – personal and corporate. And if personal blogs are mainly used for self-expression, then business blogs solve a wider range of problems:

• Attract traffic. High-quality and unique blog content ranks well in search engines. Thanks to this, the brand increases its visibility on the Internet and can attract more targeted visitors to the main website.
• Additional monetization. A blog provides another channel for a company to generate revenue. For example, you can earn income by running Google ADS ads, selling paid subscriptions, or hosting paid events.
• Publishing “viral” content. An interesting and useful blog article can easily go viral and spread across social networks. This will have a positive impact on brand recognition and increase audience awareness of its products.

• Maintaining contact with clients. Comments, polls and other tools integrated into the blog will allow the brand to receive timely feedback and establish high-quality communication with the audience.
• Demonstration of expertise. Publication of cases, analysis of client situations and other expert content demonstrates the company’s professionalism in its field and increases trust from potential clients.
• Attracting employees. The blog can tell you about your team, great achievements, working conditions and open vacancies. Such content will attract the attention of candidates and will help the HR department in finding valuable talent.

Among other things, blogs are an excellent entry point for the target audience into the sales funnel – the main content in them may contain links to relevant products or services, banners with special offers, lead magnets and other marketing tools.

When choosing technologies, it is worth considering the width of the audience and the expected traffic to the blog. If you are planning a relatively small project, with a standard set of functions and small loads, then it can be completely implemented using Python, PHP on the backend and HTML, CSS, JS, Vue.js on the front.

With such a stack, development will not take much time and resources, so you can launch a blog in a couple of months.

On the other hand, if you want to launch a blog with thousands of traffic, it is better to give preference to the frameworks Django, Flask, Yii2, Laravel for the backend and React.js for the client side. This set of technologies will ensure maximum resource performance even under high network loads and will allow you to implement any desired functionality.

Our team always selects the stack individually, taking into account the business objectives and characteristics of each project.

The technical development of a blog consists of six main stages. Let’s take a closer look at what work is performed on each of them:

• Information gathering and research. Today, millions of different blogs compete for audience attention. Therefore, before starting development, it is worth analyzing the strengths and weaknesses of competitors, the interests of the target audience and forming your own, unique development strategy.
• Prototype. A solid plan is the foundation of any successful product, and when developing a blog, that plan is a well-thought-out prototype and technical documentation. Most often, a resource mockup includes four components: interface warframes, a navigation system that takes into account a map of user paths, a table describing the functionality and block diagrams of modules.
• Design development. The blog design should be attractive, user-friendly and intuitive for the user. If executed successfully, it will create an optimal emotional atmosphere on the site and will facilitate the perception of content by the target audience.

• Technical development. This is the most labor-intensive and time-consuming stage, during which developers create the client and server parts of the blog. Frontend, also known as the client part, is responsible for the correct placement of content in the browser, the operation of animations, visual effects and user input. In turn, the backend, also known as the server part, provides reliable and secure data storage, implementation of business logic and integration of the resource with external systems via API interfaces.
• Testing. A very important stage, during which the functionality of the blog is thoroughly tested and debugged.
• Technical support and development. When the blog is released, it is important to focus on its further development and improvement of functionality, as well as on fixing technical problems that were not discovered earlier. Our qualified technical support teams solve these problems.

A thoughtful and engaging blog will help your brand gain trust and authority in its niche, serving as an effective tool for attracting new customers and connecting with your target audience. Moreover, the technical development of such a tool will not require too much effort or investment.

If you are planning to launch a personal blog or a blog for your company, contact AVADA MEDIA. We will study your goals, help you find the optimal development model and carry out high-quality technical implementation of the project. To contact us, fill out the form on the website.