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Marketing in the Metaverse

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Metaverse

What is the Metaverse Metaverse

We live in an era of digital technology development, when the average person can no longer be surprised by augmented reality technologies and photorealistic graphics. All this has become a part of our daily life. One of the new rounds of innovation development has become metaverses – virtual platforms where users can interact with each other and different digital objects using their avatars.

Metaverses not only blur the line between the real and digital worlds, but also provide tremendous opportunities for earning. Therefore, in 2022, many companies have already launched the process of digital transformation and are exploring the possibilities of expanding their presence in the new market.

Recent studies show that the dominant audience in the metaverse is the younger generation, which, moreover, is quite solvent. In the US market alone, its total spending potential reaches $14 billion, and by the end of 2030 this figure could grow significantly.

But how to succeed in a market where most of the usual marketing tools do not work? To answer this question, consider the experience of large technology brands.

Metaverse

What marketing looks like in the Metaverse Metaverse

The Metaverse is an amazing new world, with unlimited possibilities. Now it is at the first stages of its development, and no one can reliably say how it will look like in a few years. However, companies are already working on top-tier marketing strategies and are moving some of their advertising budgets digitally.

For example, the brands Gucci and Nike are focused on the development of gaming platforms such as Roblox and are of the opinion that the metaverse does not limit, but expands the ability to interact with the audience in the virtual space. In this way, they increase brand awareness, which in the future can bring big earnings in the Metaverse world.

On the other hand, many companies understand that the metaverse is the next global transition for business, so they are eager to test authentic strategies in the new market that can be applied in real marketing practice.

In any case, it is still difficult to judge the effectiveness of marketing approaches, but what can be said with certainty is that brands still need to continue to work on the involvement of their consumers. Regardless of whether a company is in the clothing or food industry, if it can use the digital space to understand and engage its audience, it will gain recognition in the new market and serious profits in the long run.

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Fresh works

The best confirmation of our qualifications and professionalism are the stories of the success of our clients and the differences in their business before and after working with us.

Project S.T.Art Life

Project Paradobuvi

Project Atlanta

Project Continental

Project ByTheWay

Project Magic Lock

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What they say about us

Our clients What they say about us

Thanks to AVADA-MEDIA for a great project. The developers of AVADA-MEDIA have made for us a convenient and functional system for booking homes. This is not our first project with this company. The professionalism of its developers and competent management make the company the best IT partner

Denis, owner

Worked with Sergey on several projects and was happy with the professional attitude him and his team demonstrated working on projects. He was accurate on time and functional estimates and delivered on time.

Yury Ustsinchyk, QA Manager

Thanks to the AVADA-MEDIA team for the excellent and functional online store. The work was done very quickly and professionally.

Ivanov, owner

I had the opportunity to work with Sergey. As a technical director, he perfectly organized the work of a team of programmers on a mobile application I designed. As a result, all work took place in a timely manner and the final output was beyond expectations.

Alunga, CEO

We would like to thank the company AVADA MEDIA for the development of a fast and modern corporate website. The company employs professionals whose main principle is meeting customer’s demands in the best way possible.

Banckom, representative

I have been working with the AVADA-MEDIA team for more than 5 years. I want to note the professionalism of the developers and the excellent management of the employees who always help me in the tasks. We have implemented many different ideas with the AVADA-MEDIA team, and at the moment we are moving the existing store to a new platform.

Risto, owner

He chose the AVADA-MEDIA team for his startup. We have been developing this project together for several years now. A lot of things have been done and improved during this time. Thanks to the team of AVADA specialists, the project is gaining commercial momentum and has already entered the Ukrainian market.

Игорь, Co-owner

We have been cooperating with Sergey's team for 5 years in various business areas, including in the field of information technology. Sergey has repeatedly demonstrated the highest level of expertise and responsibility in our joint projects, especially in an uncertain situation and for a limited time.

Bogdan Yurchenko, Director

Thanks to the developers from AVADA-MEDIA for the excellent work. We developed a new personal account and new system functions very quickly, we tested everything and implemented it in an already finished and working system.

Alex, Сustomer

As a technical director, Sergey perfectly organized work on the Sesh Me mobile application project, thanks to which we always received results in time. Also, I would like to point out the high level of developers from Sergey’s team. Very happy to work together. I recommend Sergey as a reliable and responsible partner.

Vlad Konovalov, Product manager

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