Email Marketing for Business

Email marketing is one of the most effective types of Internet marketing, which allows you to attract new customers, return old ones and stimulate the purchase or order of existing services.

When working with your database, it can significantly increase repeat sales and the interest of your customers. The main advantage of such marketing is the ability to analyze purchases and customer behavior and create, on the basis of this, a personalized system that will send out messages at a time when your customers are most interested in buying goods.

Such an individual approach to each customer helps to significantly increase sales and loyalty of your regular customers.

Email mailing is not spam! Competent email marketing is the distribution of letters only to those users who have agreed to receive them (for example, subscribed to your newsletter). The newsletter makes it possible to keep in touch with undecided potential buyers until they are ready to make a purchase or order a service.

• Newsletter personalization through user segmentation
• Choosing the right email service
• Filling, design development and layout of letters
• Setting up automatic sending of emails
• Working with marketing indicators, adjusting mailings

Today, e-mails of ordinary users are attacked by such a number of letters that a successful, goal-reaching message should be able to “break through” through a crowd of competitors.

Segmentation of recipients is where the organization of a successful e-mail distribution begins. This can be done both by relevance (when a particular person bought something from you or browsed the site, but did not complete the purchase), and by frequency, and by value (what was the amount of the order).

Today, there are many sophisticated statistical models that use a customer database. The more complex your business and the more customers, the more carefully you need to approach segmentation. After segmenting, you need to develop several letter templates for different types of recipients that will be used for distribution.

Also, through experiments and monitoring the activity of users on the network, you need to determine the time of sending the newsletter so that the user’s reaction to your letter is most adequate.

In order for your letter not to get lost in the spam stream, it should:

• Have an intriguing, catchy headline, nice design.
• Solve a specific client problem.
• Contain a maximum of useful information with a minimum of words.

All people appreciate an individual approach. It would be much more pleasant for any addressee to read a personalized letter than a faceless abstract message. An effective letter must necessarily indicate the name of the client, as well as information of an individual nature (for example, information about recent purchases).

The letter should contain only important and interesting information to the addressee – discounts, contests, special offers, interesting company news, useful tips, etc.

It is also recommended to periodically dilute the newsletter with interesting newsletters, and actively use video content.

The text of the newsletter must have a call to action! This can be either a direct call to buy a product or order a service, or indirect (for example, leave a request, read an article from a specialist). This may be a request to leave a review about products or a comment under an information article – this will not only benefit your business, but also enhance customer involvement.

It is very important not only to professionally approach the development of the content of the newsletter, but also to constantly monitor user activity after each letter. An experienced professional can understand a lot about a business by analyzing user behavior.

Each stage of developing an e-mail newsletter requires serious experience and skill, the work of a copywriter, designer, marketer is involved here. The joint work of all our experts ultimately produces high-quality email newsletters that help you attract new customers and establish productive relationships with old ones!