Implementation of artificial intelligence in mobile applications

At the turn of 2016 and 2017, smartphones took the lead and began to generate more traffic than laptops and desktops. This gave impetus to mobile development and led to the fact that applications on IOS and Android have become an integral part of modern business. Today, they help promote products, improve customer interactions, and make company services more convenient and accessible to customers.

The introduction of artificial intelligence and machine learning technologies has become one of the latest trends in mobile development.

But what does it give the business in practice? We are looking for an answer in this article.

Artificial intelligence is a field of technology that deals with the development of software capable of performing tasks that require human intelligence. The peculiarity of AI is that it does not follow any specific algorithms, as it happens in classic software, but constantly adapts and develops, increasing the accuracy of its results.

There are several types of artificial intelligence. The main ones include:

• Reactive AI. Such artificial intelligence reacts only to well-defined sets of scenarios, analyzes possible actions and chooses the best one. At the same time, reactive AI cannot use previous experience to make future decisions.

• AI with limited system memory. Perform all the same actions, but have a certain amount of memory to store previous results, and can use them.
• Self-learning systems. Such AI can self-learn based on previously made decisions and the amount of accumulated data.
• Flexible AI. Can make effective decisions in the face of uncertainty and constantly changing scenarios.
• AI with intuition. It has the ability to predict events based on the analysis of disparate data.

AI-powered mobile apps interact with users at an advanced level through the use of increased amounts of data. Therefore, we propose to move on to the practical side of the issue and discuss what opportunities this brings to business.

User Experience Improvement

The vast majority of mobile applications do not use personalization, which is why user engagement and their interest in the product are noticeably reduced. At the same time, the implementation of the AI First concept allows you to track the actions and behavior of each visitor, identify their interests and provide adaptable and highly relevant content. As a result, this will give the company the opportunity not only to increase user engagement, but also to increase the percentage of conversions in the application.

Device Resource Optimization

Since the mobile application is installed on the user’s device, it is important to take care of its energy efficiency. Artificial intelligence helps to significantly reduce the amount of memory used, battery consumption, Internet traffic and other resources, which will lead to improved product performance.

Among other things, resource optimization makes the mobile application accessible even to users with legacy devices, which is important for expanding the audience.

Introduction of virtual assistants

Virtual assistants based on artificial intelligence have not surprised anyone for a long time, and Google Assistant and Siri are a vivid example of this. But in a mobile application, such a tool can become a real feature. For example, in clothing stores, AI can easily select a style, bows and suggest suitable product items for users, and in travel projects, it can build routes and act as a virtual guide.

Data collection and analytics

AI algorithms help companies collect, analyze and use user data to make better decisions. For example, such information can help build the most convenient UX, optimize marketing strategies and business monetization options.

Cost reduction and automation

Administration of a mobile application can take quite a lot of resources from a company to maintain operators who must constantly be in touch with customers, answer typical questions, process orders and perform other routine operations. At the same time, with this approach, the quality of service is not at the highest level, since managers are simply physically unable to process dozens of requests at the same time.

The solution to these problems can be the introduction of artificial intelligence. He is able to conduct quite “human” dialogues with clients and automate most of the standard processes.

As a result, the company will be able to maintain round-the-clock communication with its audience, increase its loyalty and significantly reduce the cost of qualified personnel.

Enhance Security

Artificial intelligence has the ability to quickly process huge amounts of data and make instant decisions, which makes it almost indispensable for improving the security of an application and strengthening the protection of sensitive data.

In particular, AI algorithms are able to identify hidden relationships in user behavioral factors, identify potential threats and make timely decisions to prevent them.

Our team specializes in the development of native and cross-platform mobile applications for IOS and Android, and also has extensive experience in implementing AI technology in a variety of business areas – from finance and healthcare to the entertainment industry and the sale of goods.

The work of our specialists is always based on a thorough analysis. We study the client’s request, his company and needs, after which we select unique technical solutions aimed at optimizing the business. Because of this, every application we implement is a tool that will allow you to gain a competitive advantage, increase profits, and become one of the leaders in your industry.