CREATION OF A MOBILE SITE

High-speed mobile internet has become a powerful catalyst affecting web development as more and more users regularly surf the internet on smartphones and other portable devices. In fact, the growth in mobile internet use is currently outstripping traditional desktop computers.

To keep your business up-to-date, you need to make sure your site is optimized for portable viewing with easy navigation, screen layout, content and design. It’s also important to make sure your site uses mobile-specific features and functionality.

There are several methods for developing websites for mobile devices, and the most appropriate approach will depend on the specific needs of your organization. In many cases, it makes sense to have one website that is fully adaptable for use on all kinds of devices (from desktops and tablets to small screen phones). In other cases, you might want a mobile site that is managed independently of your desktop site. Whatever the scenario, we can help you assess your options and make an informed transition to a successful mobile web presence.

From the initial idea to the finished product, we fully integrate our clients into the design process, offering them the ability to analyze every stage of development along the way. Our team works on the principle of “flexible agency”, devoting enough time and technology to create a site, its adaptation and the ability to respond to any design and functional changes. Ultimately, we will help you turn a beautiful and functional reality into your idea.

If your goals are primarily related to marketing or public relations, a mobile / responsive website will almost always be preferred over a mobile app. This is because a mobile website has a number of inherent advantages over applications, including greater accessibility, compatibility, and cost effectiveness.

• Availability

A mobile website is instantly available to users through a browser on a variety of devices (iPhone, Android, etc.). Apps, on the other hand, require the user to first download and install the app from the app store before it can be used. This is the most significant barrier between initial interaction and action (conversion).

• Compatibility

A single mobile website can be accessed on a wide variety of types of mobile devices, whereas native apps require a separate version to be developed for each type of device. In addition, mobile website URLs integrate seamlessly with other mobile technologies such as SMS, QR codes, and Near Field Communication (NFC).

• Updates

A mobile website is much more dynamic than an app in terms of content updates. If you want to change the design or content of a mobile website, you simply publish the edit once and the changes are immediately visible. Updating an application is a more complex and lengthy process. Updates must first be sent to users, then downloaded, and only then can users take advantage of the new or revised functionality.

• Online visibility

Mobile websites are easy to find because their pages can appear in search results and be listed in industry directories. This makes it easier for qualified users to search. Most importantly, visitors to your regular website can be automatically redirected to your mobile site when they are on a mobile device. In contrast, app visibility is limited to the manufacturer’s app stores.

• Coverage

Since a mobile website is cross-platform and easily accessible to users as well as search engines, it has a much wider reach than a regular application.

• Life cycle

According to some studies, the average application shelf life is quite short – less than 30 days. Therefore, if the application is not something truly unique or useful, users will remove it from their devices. On the other hand, mobile websites are always available for users to come back to.

• Price

The cost of developing a mobile version of the site is much less than developing your own application, since it requires much less time and resources, especially if you need to be present on different platforms (several applications require development).

Mobile web development projects typically include a number of features, including:

• Standards-compliant responsive page templates
• Design and navigation for touch devices
• Brand Integration
• Mobile features such as click-to-call and SMS
• Cartography and geolocation
• Device discovery and redirection (if applicable)

• Integration and configuration of a content management system (CMS)
• Integration with third party apps and features
• Social media integration
• Mobile Search Engine Optimization (SEO)
• Mobile analytics
• Full support including hosting management

There is no doubt that your website needs to be ready to work on all kinds of devices. If you plan to use a mobile reach strategy, we can help you make informed decisions. But the best solution for this – a mobile site or a responsive design – depends on a careful assessment of your specific business goals, as well as the needs and preferences of your customers.

Our company is a market leader in providing simple and effective solutions for the development of web platforms adapted to work on mobile devices. We know that our clients value web solutions for their reliability, stability, flawless security and flexibility with a wide range of functions. We adapt our services in accordance with the requirements of our clients and can develop a product of any complexity.