Websites with personal account

The popularity of websites with personal accounts is associated with a change in the approach to doing business. Today, companies have stopped chasing one-time sales and are focusing their efforts on customer retention. And this bears fruit – a loyal customer regularly makes purchases, which reduces marketing costs. Plus, such a user is in itself a carrier of advertising, because even at the end of 2023 it is difficult to argue with the effectiveness of word of mouth.

In other words, when using a personal account, a business can reduce marketing costs and, at the same time, increase the number of sales. But this only works if the personal account was carefully thought out, does not contain bugs and takes into account the interests of the target audience.

How to launch an effective personal account and use it to increase the profitability of your business – we tell you in this article.

Increased income is the ultimate benefit. But a personal account is not a “magic wand”, and you need to clearly understand that achieving the goal occurs in a comprehensive manner: through automation of processes, better collection of information, implementation of a loyalty program and tracking the interests of your audience.

Let’s look at the main functionality that your personal account will need to effectively solve these problems.

Registration

The process of creating a profile should be as fast and comfortable as possible. According to research, users find it acceptable to spend 1-2 minutes on this. Ideally, it is worth adding integration with social networks and Google accounts so that registration and subsequent authorization take place in one click. At the stage of creating a profile, you should request only a minimum amount of data from the client. At this point, a name, phone number and email address will be sufficient.

Order tracking

A convenient feature that significantly increases customer confidence and makes them feel safe, especially if payment has already been made. The technical implementation of the module is usually carried out through the integration of your personal account with your internal CRM system and carriers via API.

Thus, the buyer will be able to see at any time what stage his order is at: being processed, packaged or already sent to him, with the ability to track the cargo via GPS.

Personalization

Personalization benefits both parties—the business and the customer. You, as a seller of goods or service provider, will be able to get to know your target audience better, and for the buyer this is the opportunity to receive more personalized and relevant recommendations, or additional discounts on dates that are important to him. For example, children’s goods stores often request information about the child’s gender, age, height and weight, and then send out seasonal mailings with offers to buy current and sized items. This approach significantly increases the chances of concluding a deal, and marketing costs will be minimal.

Catalog of selected products

If you have hundreds of different items in your catalog, it will likely be difficult for users to find a product they once liked. Therefore, it would be useful to add a so-called “Wish List” to your personal account, where clients can add offers that interest them.

By analyzing your customers’ catalog of favorites, you can also encourage purchases. For example, offering customers personalized discounts on relevant products.

Loyalty program

For some categories of business, the discount system is almost the main tool for retaining customers. For example, these include food delivery companies.

The implementation of a loyalty program can be very diverse: cashback, cumulative bonuses, discounts on off-season goods, etc. The main thing is that it takes into account the needs of the audience and really motivates customers.

When developing a website with a personal account, we always try to create a set of technologies that will most effectively solve business problems. For small and light projects that do not create a high load on the server, the programming languages Python and PHP are quite suitable. They allow you to implement the project as quickly as possible and with minimal resources.

However, such a stack is not always able to achieve its goals. If you need individual tools to implement your business logic or the site will experience high loads, it would be more advisable to use other technologies: Django, Flask, Yii2, Laravel.

In addition, in some projects, interaction is carried out through many separate but interconnected services. In such a situation, the Java language, which is ideal for building a microservice architecture, will become indispensable.

If we talk about the client side, the situation is similar. To implement large and complex interfaces, we use the reactive JavaScript framework React.js. It is able to process some requests before sending them to the server, which significantly improves the performance and responsiveness of the site. For simpler solutions, the Vue.js framework or static HTML, CSS, and JavaScript technologies are better suited.

Let’s consider all stages of development – from analyzing the client’s request and bringing the project to release, which will help you launch a successful website with a personal account that brings real profit:

• Collection of information. To create an effective product, developers carefully research the market, trends and target audience, which helps form the basic concept of the future site.
• Prototype. Next, based on the agreed concept, a prototype website with a personal account is developed. It includes: interface warframes, a description of the functional logic, block diagrams of modules and project mathematics – a list of formulas by which individual discounts, cashback, bonuses, etc. will be calculated. Such a mockup allows you to assess the viability of the project, calculate the budget and implementation deadlines as accurately as possible.

• Design development. The visual environment of a website with a personal account is drawn by designers individually, taking into account the functionality of the project and UX/UI requirements.
• Frontend and backend development. The frontend is responsible for the functioning of the UI and interaction with users. It displays page content, provides navigation, animations, and input processing. In turn, the backend part provides the functionality of the site, data storage and business logic processing.
• Testing. The testing process allows you to detect and debug most of the bugs that could have been introduced during the development process.
• Technical support and development. In order for a website with personal accounts to meet business needs and user requests, it must constantly develop and expand. To implement this task, after completion of development, we propose to connect the project to technical support.

A personal account on a website can become a tool for increasing customer loyalty and increasing income, but it can also turn out to be ballast that does not bring any results. It all depends on how accurately you meet the needs of your target audience and the quality of the technical implementation.

If you want to launch a successful website with a personal account, contact AVADA MEDIA. We provide the strongest project development teams to help you design and implement an effective technical solution.