Quiz sites

A quiz, also known as a quiz, is a way to unobtrusively involve the target audience in a product. The point of this tool is gamification. The user is invited to complete a short survey, one way or another related to the company’s activities, as a result of which he receives a discount or a valuable bonus, and the business receives the lead’s contacts.

Most often, special web resources are used to publish such quizzes – quiz sites. In this article we will talk about their advantages, technical features and development approaches.

According to various sources, a person sees about 400 advertisements a day, which is the result of the highest competition in all areas of business. Therefore, now it is quite difficult to surprise and “hook” the user with another special offer.

And here the advantages of quiz sites are revealed to the fullest. After all, they are not trying to sell something, but on the contrary, they offer a pleasant and exciting way to spend a few minutes, without obliging you to anything at all. Hence the result – according to Forbes Global, gamification elements increase brand virality and audience engagement by up to 30%. In general, the integration of quiz sites into the sales funnel helps a business solve several important problems at once:

• Increase traffic to the main site.

• Reduce the cost of lead generation.
• Collect contact information of potential clients.
• Study your target audience more carefully: its needs, desires and interests.
• Segment your audience.
• Increase trust in the brand.
• Talk about the benefits of the product.
• Help the client make the right choice.

There are several types of quizzes, each of which is designed to solve specific goals. Let’s look at the main ones in more detail:

• Survey. There will be no right or wrong answers here. Using a survey, you can better understand your audience’s preferences and collect useful information for further marketing.
• Test. This quiz format is most often used in native advertising, and invites the user to test their knowledge in a relevant topic for the company in a playful way. The purpose of the test is to tell about the product, its uses and range.

• Quiz. Most often, completing the quiz is limited in time. This allows you to create a competitive effect, where users strive to get the main prize – a discount, a free period of using the service, a free photo shoot, etc. The goal is to increase engagement.
• Entertaining quiz. Aimed at wide audience coverage and improving loyalty. If the content goes viral, users will share it with each other, which will also increase brand awareness.

To launch a successful quiz site, it is very important to choose the right set of technologies that can ensure stable and uninterrupted operation of the resource. When working on such a project, we propose to use the following technologies:

• For the frontend part: JavaScript frameworks Vue and React, which provide high performance and speed of the interface, or standard HTML/CSS/JS if the project needs to be launched as quickly as possible and on a limited budget.

• For the backend part: server technologies are used here – Python and its Django/Flask frameworks, PHP and Yii2/Laravel frameworks, Java language or the Node.js JavaScript platform.

You need to understand that there is no universal or “best” technology. Each programming language and framework has its own advantages and disadvantages, and the task of developers is to select the optimal stack that fully satisfies the needs of a particular project.

Implementing a quiz site is a complex but interesting process in which not only the technical development team takes part, but also marketing specialists. Let’s consider the six main stages that make up the life cycle of such a project:

• Collection of information. The client’s requirements and priorities are carefully studied, market research is conducted and the needs of the target audience are identified.
• Design. Based on the data obtained, design specialists create a website prototype. Most often, it consists of three main components: interface warframes, a table describing the functionality, and block diagrams of the main modules. Also at this stage, marketers are involved and form an optimal list of quiz questions, taking into account the interests of the target audience and the client’s business objectives. Taken together, this allows us to form a clear vision of the project and more accurately calculate the cost and timing of its development.

• Design development. Designers draw an attractive, convenient and comfortable interface for the quiz site. Successful design plays a very important role in increasing the involvement and interest of potential visitors.
• Technical development. The developers implement the technical part of the site: the frontend, which is responsible for displaying data in the browser and interacting with users, and the backend, the server side of the project, which ensures data storage and processing, as well as the correct operation of the functionality. Also at this stage, all the necessary API integrations are built, for example with a CRM system, where leads will be automatically entered after passing the quiz.
• Testing. The implemented functionality is thoroughly tested, checked for bugs and compliance with the initial plans.
• Technical support and development. After the quiz site is released, it is important to ensure its continuous development and prompt elimination of any technical errors that may arise during the work process. Our qualified technical support team can solve these problems.

Using a quiz site will help your company differentiate its marketing from competitors, increase audience loyalty and increase sales on the main resource. Moreover, the technical development of such a project will not require large investments of money and time.

If you want to launch your own quiz site, you will need an experienced and reliable development team that can take on high-quality technical implementation of the project and increase the chances of its success. One of these teams is AVADA MEDIA. Contact us through the form on the website and we will help turn your idea into reality!