GLOSSARY OF TERMS

What is SEO?

GLOSSARY OF TERMS

What is SEO? GLOSSARY OF TERMS

SEO or search engine optimization is a set of works aimed at promoting a website, bringing it to the top positions in search results, attracting traffic and then converting it into customers. The main goal of SEO is to attract new visitors to your website.

The following methods are used for SEO optimization:

  • Analysis of competitors, compilation of a semantic core (a set of words that accurately describe the topic of the site);
  • Internal website optimization (work on meta tags, texts, media content, design, internal linking, etc.);
  • External website optimization (link mass increase);
  • Improving behavioral factors.
  • Analysis of search engine ranking algorithms, their innovations;

To analyze traffic, certain queries in search engines and other information necessary for SEO promotion, they use Google Analytics, Yandex.Metrica, Google Search Console, Yandex.Webmaster and other tools

You can find out the result of the promotion both by the dynamics of changes in the position of the site for a key request, and by changes in the search engine traffic.

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