Skeuomorph

Compositional site decisions in the style of skeuomorph can be varied. For example, a modular grid in which modules are scattered without a specific sequence is perfect for a landing page or business card site. For a corporate website or information portal, it is better to give preference to a more traditional colonnade structure. Regarding the placement of the logo, as well as navigation elements, it is worthwhile to be guided by the principles of usability and avoid non-standard solutions, because due to the wide use of realistic images and various textures, it will be quite easy for a site visitor to get lost. Thus, the necessary functional elements are still better placed at the top of the page.

The color palette should be made in natural colors that are characteristic of natural objects and materials. However, skeuomorph should not be confused with organic style in this matter. For example, cold shades of metal, which are not characteristic of the organic style, are quite acceptable in skeuomorph. As a background, they often use either one large photograph or a texture that repeats any natural texture: wood, stone, leather, metal and the like. It is important that the texture looks as realistic as possible.

• Separately, it is worth saying a few words about graphics, because it is she who plays a key role in the style of skeuomorph. So, in addition to using images of volumetric objects, literal images of things and objects in this style, realistic toggle switches, buttons, stickers and badges with intuitive functions are also used.

• To add realism, various graphic effects are used, such as shadows, midtones, and 3D elements. In addition, it is permissible to use various decorative elements, as well as the widest variety of animations.

In the matter of designing the text content of the site in the style of skeuomorph, it is necessary to follow the laws of print design. In other words, the text should be readable, easy to read and not distract attention from graphic elements. However, in this style it is permissible to use interesting, varied and unusual typography, and in order to emphasize realism it is possible to use various effects, for example, embossing or writing by hand.

Since the style of skeuomorph is great for creating various sites, from landing pages to online stores, among customers of pages in this style can be found from representatives of small private companies to giants such as Apple and Microsoft. Especially original look online stores made in this style, since it allows the most detailed and at the same time organically demonstrate the proposed products. Moreover, unlike organic style or hi-tech, skeuomorph does not limit the scope. It is great for both hardware stores or building materials stores, and food or clothing stores.