DRAWED STYLE

The main distinguishing feature of this style is the creation of the effect of a page in a notebook with freehand outline. The result is quite interesting and unusual pages that accurately convey the character of the company.

Often, sites in a drawn style are ordered by creative creative companies, creative groups, music groups, store owners offering hand-made products and the like. However, for designing the official website of a bank, a consulting company or a serious online store, the use of this style will be inappropriate, since visitors will not be able to treat the activities of such a company with due seriousness and responsibility. Thus, the choice of style directly depends on the target audience of the site. If the page is focused on young and creative, then this style will do just the best, and if the company sells building materials, then it’s better to choose something more traditional for the design of the online store.

Despite the whole atmosphere of “creative mess”, which is characteristic of the drawn style, website design must meet all the requirements of usability. Often, an interesting technique is used here, when, through unusual graphics, the visitor’s attention is focused on the necessary content, for example, a promotional offer. The column structure is not used here, and the elements are grouped somewhat randomly. For example, the site menu may not be located at the top of the page, but at the bottom, and the buttons may not contain labels, but may look like any images. By the way, various animated objects or even welcome videos are often added to such sites.

The color palette of the pages in the drawn style is the broadest and is limited only by the imagination of the customer and the designer. Bright, flashy tones, hand-drawn elements in combination with photographs and 3D images, cartoon characters, comics and the like. Nevertheless, it is necessary to avoid excesses, in particular, too many images, animations and other distracting factors, because the site should look like a single composition, and not like a collection of pictures and random text. As a rule, one central image is chosen for the page, which dictates the color scheme and can be supplemented with small elements.

Of particular note are fonts that are used in a drawn style. “Handwritten” fonts are widely used here, with precise, verified lines, or vice versa, made deliberately carelessly, with many additional details, and the like. It should be noted that sites in this style rarely use one font. As a rule, the designer chooses several basic ones that are used for menus, headings and text content.

Thus, the main advantage of the drawn style in web design is its originality, exclusivity, memorability and the ability to unobtrusively focus the attention of visitors on the necessary information using various visual effects. This style can most easily and at the same time accurately convey the character and personality of the site owners, as well as their involvement in youth culture and creative environment.