What is Google Analytics? GLOSSARY OF TERMS
Google Analytics – это служба аналитики веб-сайтов, которая позволяет собирать информацию о его посетителях. С помощью GA вы можете анализировать поведение посетителей, источники трафика, скорость загрузки страницы, показатели конверсии и продаж, отслеживать события и многое другое.
Статистика собирается после добавления кода JavaScript на сайт. Активируется сразу после входа посетителя на интернет-ресурс (кроме случаев, когда в браузере отключен JS). Все данные отправляются на сервер Google, где хранятся в виде отчетов.
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