Beautiful typography

In terms of compositional solutions, it is best to find a compromise between the traditional columnar structure and randomly scattered modules. Since this style implies the use of non-standard fonts in headings, it is worth stopping at two or three main information blocks. At the same time, the navigation menu, logo and slogan can be placed not at the top of the page, but, for example, on the right. Thus, an interesting composition is obtained and the page becomes memorable.

The palette of the color scheme in the Beautiful Typography style is diverse. Here there is scope for creativity, because pages made in monochrome colors (when one primary color and its various shades are chosen) look equally good, as well as a game of contrast, for example, a white background, black text and red headings.

In addition, quite often in this style various background images are used, based on the color scheme of which the rest of the page palette is selected. By the way, you should not get carried away with images and animation in this style, because the main emphasis is still on texts. Often, either one large background image is chosen, or several small illustrations are placed, depending on the direction of the page. However, in the navigation menu, the use of images would be inappropriate.

Animation on Beautiful Typography pages should be as subtle as possible.

For example, if an online store is being developed in this style, then you can use an animated gallery with product photos. Separately, it is worth saying a few words about fonts, because they are the hallmark of the Beautiful Typography style. As we have already said, when creating pages in this style, it is possible to use non-standard fonts, including drawn fonts, but their use should be moderate.

For example, such fonts can be used for headings or navigation menus, but for text, it is better to opt for more traditional and readable fonts. By the way, unlike the hand-drawn style, which quite often uses light-colored fonts placed on a dark background, you should not resort to this technique in the Beautiful Typography style, because light text on a dark background is difficult to read.

Since the scope of this style is diverse, among the customers of pages in the “Beautiful Typography” style, you can find both creative companies and fairly serious online stores. Of course, the corporate website of a bank or a law office made in this style will look ridiculous, however, both the bank and lawyers can order a landing or promo page for any promotion or special offer. After all, such pages will help you not only attract potential customers as quickly and simply as possible, but also fully convey all the necessary information and focus their attention on the necessary content.

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