What is Relevance?

Relevance means how much the search results match the search query. Its main task is to separate sites that follow only the search formality (keyword matching) and resources that provide useful and high-quality information.

The assessment is based on external and internal parameters:

• External is an analysis of the anchor text, as well as links leading to the site, their quality and quantity;
• Internal is an assessment of the structure of the site, the correct use of tags on it, checking it for semantic spam.

Behavioral factors are also taken into account. Search engines evaluate how the user behaves on the Internet. This is necessary in order to understand how the search results match his request.

When evaluating a site page, search engines pay attention to the title, its description, as well as the presence of keywords in the content. In texts, uniqueness, the presence of a hierarchy of headings, structure and volume matter. In images – alt tags and uniqueness.

When re-optimizing (adding an excessive number of key queries in the texts, i.e. artificially increasing the relevance of the text), the site is lower in the search results or falls under the filter.

To calculate link popularity, Yandex uses the TIC algorithm, and Google uses the Rage Rank.