What is AdSense? GLOSSARY OF TERMS
AdSense is an advertising service from Google, released in 2003. It allows site owners to earn on clicks on advertising or its impressions, which is placed on their resources. The user adds a fragment of a special JavaScript code to the HTML code of the site pages, after which advertising banners automatically start to appear on it.
The site owner receives a percentage of the amount that the advertiser pays to the service per click on their ad or its display. The advertisements displayed on the site correspond to the user’s search queries or interests, which Google learns from the history of search and behavior on the Internet.
Ads automatically adapt to the site, and also resize for easier viewing on mobile devices. The user at any time can view reports on viewing ads and customize them for his resource.
The cost of a click or 1000 impressions of an advertisement depends on the number of site visitors, its subject matter, quantity and quantity, as well as the location and design of the season’s ad units.
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