Development and implementation of chat bots

According to Business Insider analysts, in 2020, 80% of companies will use chatbots. In the future, everyone will have to integrate chatbots into the business. Those who are at the forefront of introducing the latest information technologies always receive additional benefits.

Those who refuse to introduce technologies that are used by most competitors will inevitably lose. The AVADA MEDIA company creates chatbots for Telegram, Facebook and Viber messengers, which are suitable for solving a wide variety of tasks.

Chat Bot is a program that can simulate live human communication. Most often, chatbots are developed and implemented in business for exchanging messages in instant messengers, hence the word “chat” fell into the name. It is possible to develop more complex chatbots that can maintain the facade of communicating with people in audio and video formats.

Chatbot allows a person to communicate with it for getting an answer to a question that interests him, without the participation of other people and the influence of the human factor. Customers contacting the company often can not clearly articulate their wishes. To sell a product or service, companies doing business have to hire personnel who find out the needs of the client, offer him solutions to the problem and, ultimately, make the sale. The more active the company is, the more such personnel are required.

Chatbots can replace live employees with a program that does not get tired, is at the peak of working day and night, and which does not need to be paid.

Salary costs make up a significant part of the total cost of doing business. Reducing costs brings additional competitive advantages.

Depending on the tasks being solved and the ambitiousness of your projects, it is possible to create chatbots that work according to a given scenario, and those that have a machine learning function. When working on a scenario, a specific client call causes a specific response. Unfortunately, if the client cannot formulate the question accurately, problems may arise in communicating with the chatbot.

Chat-bots with machine learning are deprived of this drawback. Such programs use artificial intelligence. Bots of this type can understand language, but not commands. By communicating with people, they learn to imitate real conversation, remembering various speech patterns and dialogue scenarios. With each new communication, these bots become smarter. If you need to develop a custom bot, first of all, you should pay attention to options with the machine learning. These options are more complex and expensive, but they are also more effective.

Some companies, instead of using chatbots, prefer developing their own mobile applications. However, statistics show that approximately 69% of potential customers prefer to communicate with bots, instead of installing more and more applications on their gadgets. Accordingly, chatbots expand the reach of potential customers. In addition, business owners using chatbots get the following benefits:

• The efficiency of drawing customers increases. A salesperson thinks mainly about his salary, and not about the needs of the client. He overloads his client with excessive information and offers. It holds clients off. Chatbot is deprived of this drawback. The client non-intrusive answers to has questions and, ultimately, comes to a purchase.
• Business expenses are reduced. Chatbot is a one-time investment, while a salary should be paid constantly. Besides with an increase in turnovers, you have to hire new workers.
• User data collection and service quality improvement. Chatbots can collect information about customers and their reviews. This helps to improve the quality of the company.

• Mass distribution of offers. The social and commercial activity of potential customers is increasingly moving to instant messengers and social networks. Based on the classification of customers, you can send messages about goods and services to interested consumers.
• Creation of software for specific tasks. There is a change of developing bots, both for the company’s website and for Telegram, Facebook, Viber, other instant messengers, and social networks.
• The ability to enter new markets. The bot may well communicate in several languages. This creates opportunities for promotion to foreign markets.
• The ability to embed chatbot into the existing system of interaction with customers.

Using all of these opportunities increases the profit from doing business.

The cost of developing a chatbot will depend on the complexity of the tasks it solves. There are two possible schemes for determining the cost of a project:

• Develop an exact terms of reference. Based on it, you can accurately calculate the price of the project.

Drafting TOR is also a paid procedure that takes time, so the second option is often used.

• Time wage developers. By increasing the number of developers involved in the project, you can reduce its availability.

Avada Media has been operating in the software development and implementation market for over 9 years. Our software products and solutions are used by customers in Ukraine, the CIS countries, the European Union, the USA, and Australia.

It’s important that Avada Media is a customer-oriented company, we put customer satisfaction above everything else.