Business Automation

Why is it important for a real estate agency to have a website? Business Automation

The digital transformation of business and the automation of business activities jeopardize the existence of entire professions. For example, the famous futurologist and author of books about the future, Yuval Harari predicts that in the coming years many robots and algorithms will replace many service professionals such as bank employees, stock traders, travel agents and real estate brokers. That means that today the real estate agency could withstand competition in the market, it needs to have its own automated website.

The digital age is changing all relationships. Previously, in order to buy an apartment in the primary or secondary housing market, you first had to look at a huge number of ads for sale. Then it was necessary to select and sort the most relevant offers, make a series of phone calls and face-to-face meetings, and only then proceed with the comparison of more or less suitable objects.

And at the stage of phone calls, and in the process of viewing housing, a lot of time and effort was spent to discard irrelevant or fraudulent ads. As a result, the final choice of an apartment, especially in the secondary market, almost always became a compromise (and not an ideal option, which, perhaps, could not be found in a long list of ads).

By the way, contacting a real estate agency in the digital era did not simplify the search for an apartment and did not guarantee an optimal result. But automatic filters for finding apartments on the website of a real estate agency make it possible in two accounts to find the perfect housing option from those that are in the company database. Moreover, such automation of the real estate agency is beneficial not only to customers, but also to realtors. The site will allow you to quickly respond to user requests and make only targeted phone calls. As a result, a high level of conversions and final sales.

How does a modern real estate agency website work?

Real Estate Agency Website
Structured Information Base

Arrays of data and functionality of the site of a real estate agency Structured Information Base

Avada Media offers to use its own developments on the Yii2 and Laravel frameworks to design and implement a new site for a real estate agency. The basis and prototype of the project is the Novostroy booking and sales system, released by Avada Media programmers.

The website of a real estate agency should have a set of standard landing pages for the Internet project (“About the company”, “Contacts”, “News”, “Promotions”, “Vacancies”, etc.). In addition, the Avada Media team has developed a convenient interface for managing databases of housing, customers and sellers. So the site of a real estate agency will be a structured information database of several data arrays. Among them:

  • The base of real estate (apartments, parking spaces, offices) should be implemented in the form of cards with photos, descriptions and characteristics of objects. Due to the fact that all the information on the website of the real estate agency is systematized, the necessary apartment can be found by setting the required price and area of ​​housing or by selecting the appropriate area, floor, number of rooms and other parameters in the filter. At the same time, only those offers that are really on sale will appear in the selected list of apartments (sold and booked objects will not be displayed).
  • The base of new buildings (individual structures and residential complexes) is another important part of the site of a real estate agency. If we are talking about buying in the primary housing market, the client may be interested in not only the apartment, but also the benefits of a particular residential complex.
  • The customer base, including personal user profiles with the ability to upload documents for the purchase and sale of housing, is a key element of a CRM system for realtors. For each client, real estate agencies also need to create a personal card, which will indicate all his wishes regarding the apartment. It will be easy for a sales manager dealing with buyers to gain access to customer data, call him back when a new offer appears, quickly prepare a package of documents for sale and reserve a reservation, waiting for payment.
  • The base of realtors and sales managers will allow you to distribute customers and real estate between different sellers. Here you can use such an element of control of the interface of the finished portal as changing the price taking into account the percentage of the seller from the sale of the apartment. It will also be possible to sort the database by the principle of accounting for the number of objects sold by one or another realtor.

It is important that data synchronization between data arrays occurs without delays, and the site itself is adaptive and runs quickly on all common platforms, versions of smartphones, tablets, desktop computers (from any OS).

Real Estate Agency Website
Benefits of working with Avada-Media

Why is the development of a real estate agency website necessary for us? Benefits of working with Avada-Media

Avada Media has vast experience in developing online real estate projects, including:

Using these developments – ready-made Avada Media solutions – our team is ready to deploy and implement the website of a real estate agency in just one month. And this is at least 2-3 times faster than the individual development of a portal for the Academy of Sciences by programmers who are not familiar with the construction market.

If you order the development of a real estate agency website at Avada Media, then save time that would be spent on prototyping the project and setting up a detailed technical task. At the same time, the design and the final functionality of the website of the real estate agency is guaranteed to meet all your needs.

The existing skeleton of a real estate agency site is created by the Avada Media team on the Yii2 and Laravel frameworks. This provides the ability to flexibly customize and modify the final product. At the same time, the design of the site interface will be tailored exclusively to your requirements, in accordance with the corporate style of your company.

Want to run a successful business and meet new requirements for the quality of real estate services? Assign the Avada Media team to create your AN site. We are chosen by companies in the field of sale and rental of real estate not only in Odessa, but also in other cities of Ukraine.

Real Estate Agency Website
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