For business

Promo Sites

For business

Promo Sites For business

Promotional sites are individual pages that are created specifically for advertising and promoting new offers or brands. Such pages contain comprehensive information about a product or service, its advantages and features, and also encourage visitors to purchase this product or order a service. Unlike other types of Internet resources, promotional sites do not have a single structure. The main attention is paid to design, because the main task of the promotion site is to attract maximum attention and sell the product. Thus, such pages often use a large number of flash-animation, three-dimensional graphics and visualization, high-quality images of goods and even overview videos are placed. Also, buying activity is stimulated using various interactive applications, for example, the ability to view the product from all sides by controlling the viewing angle of a three-dimensional image with the mouse and the like.

As already mentioned, promotional sites are often separate pages with a link or a redirect function to the company’s main site. However, if a company specializes in offering only one product, then a promotional site can theoretically serve as the main site of a company. However, this is not worth doing, because the promotion site is quite limited in terms of functionality and, as a rule, contains a minimal amount of information about the company, still focusing on the proposed product.

Particular attention is paid to the promotion of the promotional site. And in this case, unlike other types of Internet resources, the emphasis is not on slow promotion in search engines, but on viral and contextual advertising.

For viral promotion, an element is added to the promotion site that may be of interest to the largest number of visitors: an online game, a video clip, and the like. By placing a link on social networks, the promotion site is rapidly expanding and each new visitor becomes a potential buyer or customer. The lifetime of the promotion site also depends on the activity of promotion, which can range from 2-3 weeks to several years.

In addition to advertising functions, promotional sites can also be a great way to test promotional offers. Due to the quick launch, it becomes possible to create several pages that differ in the promotional offer or the terms of the purchase of goods. After launch, marketers track which page more users have responded to and the most popular offer goes into the main category.

Quite often, promotional sites are confused with landing pages, and even claim that they are one and the same. However, the main difference is that in the landings, the main attention is paid to the popularization of the company, while promotional sites advertise a product or service.

Thus, the scope of promotional sites are diverse. With their help, you can conduct an advertising company of any product or service or test the loyalty system. Such projects are excellent for representatives of small and medium-sized businesses, as well as for large companies.

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