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Landing Page

Single page site

What is a Landing Page Single page site

So, among the types of landing pages, advertising, landing and viral pages are distinguished.

  • Target landings are created to collect and analyze the target audience of the service or product that the company offers. Such pages contain brief information about the proposal, as well as a questionnaire, which includes only the main points. As a result, the company receives information of interest to it, which can be used in developing a marketing strategy. Motivating page visitors to fill out a questionnaire form can serve as a proposal of discount or gifts from the company.
  • Viral landings do not contain open advertising for the product, but are designed to increase its recognition and popularize it among potential customers. As a rule, viral pages contain an article, a video or a small game with hidden advertising of a product or service and are actively distributed through e-mail or social networks by mailing.

We should also talk about the most common form of landing pages, namely, advertising landing pages, because they are of the greatest interest to companies. So, the advertising page has a clearly defined structure and includes a headline, several visual elements, brief text descriptions and calls for the commission of an action. The layout of the key elements is variable, but must be consistent with usability and search engine optimization. Nevertheless, there are a number of rules that must be followed when developing an advertising landing page:

  1. The title on the page and the call to action should be clearly visible.
  2. Within one page, there should not be more than one direct call to action.
  3. The text should be concise, understandable and structured.
  4. The text can be replaced with a diagram or image, then the text must be discarded.
  5. The images are bright and colorful, but not distracting from the main task of the page.
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Also, regardless of the type, landing pages can be self-contained, attached to the main site or represent a microsite.

  • Autonomous landings, as a rule, are separate pages with a detailed advertising offer.
  • Landings attached to the main site replace one or more pages (for example, the main page or service pages).
  • Accordingly, microsite landing pages are separate sites that consist of several pages and contain information about a product or service. By the way, they are often confused with business card sites, although the main difference is that the business card site is more likely to get acquainted with the company, while landing pages are aimed at selling a particular product or service.

Thus, it becomes obvious that landing pages are a universal means for promoting and advertising both old, long-presented goods or services, and for promoting and testing new ones.

With the help of landing pages, you can advertise anything: from apartments in residential complexes to handmade toys, from new lending systems in banks to theater performances.

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