Neural networks in games

Artificial intelligence is rapidly evolving and is taking over all new spheres of life – from industry to the entertainment industry and game development. The game world is an ideal platform for testing AI without risk and potential problems.

In the game industry, neural networks are most actively implemented in games for consoles and PCs, but, along with the increase in the power of phones, they are increasingly being used on mobile devices.

The principle of operation of a neural network can be compared with the human nervous system, which learns from the accumulated experience and uses it in order not to make mistakes.

An example of the successful implementation of neural networks in mobile games is Google’s Artie’s Adventure, which features characters with artificial intelligence. They interact with players and provide them with unique responses. Artie’s Adventure’s gameplay is simplistic and child-friendly, but clearly demonstrates how mobile games can use AI effectively.

The role of neural networks goes beyond providing smart characters to interact with, for example, they can participate in content generation, location design, animation and character creation, thus providing a unique experience for every player and every playthrough.

Already today, AI provides significant competitive advantages in game development, its capabilities allow:

• create fascinating worlds that flexibly adapt to the user;
• modify the game in accordance with the saved data and offer the user a new environment;
• make gameplay more unpredictable for players;
• to diversify all kinds of reactions of characters, messages, responses, information and data in the game.

Artificial intelligence helps in the creation of mobile games by analyzing user behavior and adapting the accumulated experience. In the future, this will lead to the development of products that will automatically adapt to the skills and preferences of the players, offer them dynamic prompts, adjust the difficulty level, etc.

There are several important benefits of using AI in game development:

• In mobile games, the technology allows us to collect data on all customer actions (progress, likes, interactions, preferences, expenses, demographic data, behavior patterns, etc.) for further marketing optimization.
• Machine learning assists in predicting customer lifetime value in mobile games and monetization. Machine learning models can automatically predict how much money a specific customer will spend on your product. This information will be useful when segmenting new users so that in the future you can only select those consumers who will generate income.
• AI allows mobile game developers to optimize revenue by customizing the monetization process. The system uses machine learning to select the optimal timing for an in-app purchase or ad display based on user behavior and game progress.

• Neural networks carry out intelligent analysis of each user. A set of artificial intelligence algorithms automatically generates templates based on the collected data and applies them to players.
• Another advantage of the technology is the detection of fraud when attracting players. Often, bots imitate users in games. They constantly load mobile games and discourage monetization. Artificial intelligence detects them, significantly reduces the cost of attracting customers and helps to get real users.
• A machine learning recommendation engine allows you to personalize the offer and content for players. For example, the system can show users another game that they are likely to be interested in, or offer an additional purchase to quickly achieve their goal in the game. This will increase customer satisfaction with the product, which will directly impact revenue growth.

The potential of artificial intelligence gives it the ability to quickly master new mechanics in games and shows results that often exceed the skills of a professional tester.

The game industry is changing rapidly, the demand for new and improved games is growing every day, and players are looking for a new unique experience.

AVADA MEDIA has implemented many successful projects in the field of mobile development for Android and iOS, which showed excellent results and quickly capitalized. Our experts work with both low-level rules and algorithms and higher-level components on which tactical and strategic AI is based.

The game development process includes the following main stages:

• Analytics. The team collects information about the product, discusses with the client his wishes, competitors and similar projects, the category of the future game is also approved and the platform is selected.
• Design. At the next stage, work begins on the concept and logic of the game, processes, gameplay features, etc. We draw up a detailed map of the screens with a description.

• Building a monetization model.
• Design. Specialists draw graphic elements, user-friendly and understandable interfaces and other components.
• Direct implementation in code. The team is engaged in writing clean and stable code, and also integrates it with the customer’s services.
• Testing. It is mandatory to test the early version and check its behavior in emergency situations. Statistics are collected, after which the product is finalized and optimized.

We not only create reliable, stable games with a convenient and intuitive interface, but also bring the product to the market as soon as possible.