CRM FOR HOTEL

The hotel business is a difficult task, the client has the opportunity to choose someone. Which have already installed a special system that automates business processes. A customer relationship management system, or CRM, is a way to minimize the impact of the human factor and existing routine operations.

Overall manageability and business performance are increasing markedly. Specialized CRM for hotels is being developed by AVADA MEDIA. We offer flexible solutions with the possibility of future system upgrades with new modules. You get only what you really need.

The bulk of the administrator’s work can be automated. For example, the reservation process after implementing CRM is as follows:

• booking a client using a site form integrated with CRM;
• data will be confirmed via SMS or in the messenger, as well as by e-mail, including through the integration of CRM with these communication systems;
• the ability to increase the number of customers and increase the likelihood of re-booking;
• Also, a contract with a client is automatically created in the system;
• in the calendar grid, which can be implemented in the form of a Gantt chart, when booking, numbers for a certain period are indicated;
• Reservation is automatically blocked.

At the same time, a customer base is being formed in CRM, which can be used to send targeted offers and promotional codes, to inform customers about various promotions and important events.

Search and segmentation of clients in the database is possible according to any data entered into it – age, gender, period of residence, list of services provided to the guest, etc. Other search parameters are also available – for example, you can get statistics on numbers that are booked more often and less often, for the most popular services.

The grid of numbers displays in real time all occupied and reserved numbers with deadlines. Here you can also note the necessary work to be carried out in a particular issue, the need to replace or repair equipment. The grid displays the area of ​​responsibility of each employee by numbers and dates.

CRM can be used not only for hotels. It can be adapted for the needs of a business related to the placement of people, with additional functions for different directions:

• for the sanatorium – integration with the established medical CRM is possible, the module for accounting the fund in beds (special reporting from the Ministry of Health), as well as the sale of health trips;
• for a holiday home – the ability to form and sell special offers (tickets);
• hostel – a function of the table of seats accounting not only by the day, but also by the hour, as well as simple integration with online booking systems;
• hotel chain – the ability to receive reports for each hotel in the network, comparing their indicators, as well as standardize and combine the promotion and marketing of each of them.

Hotel CRM facilitates the work of a human resources specialist and accountant. In it, you can create a dossier for each employee and keep a record of working time for payroll.

The system also allows you to create financial reports on the activities of the hotel or the entire network. The warehouse management module simplifies inventory balances and write-offs.

CRM can also be integrated with the hotel’s security system. This will allow you to control the territory using CCTV cameras with smart functions, collect and analyze data from cameras if necessary, control access to different areas of the hotel and keep a record of personal magnetic cards of employees and access cards to rooms.

• room service management module;
• monitoring the effectiveness of individual employees;
• product catalog;
• integration with the site, mail, telephony and instant messengers;
• a repository of useful information for staff training (handbook) – job descriptions, tips, behavior algorithms;

• integration with payment transaction registrars (cash registers);
• Mobile application for employees and customers.

Want to take your hotel business to the next level? Automate processes with a CRM system from AVADA MEDIA. We are ready to provide you with professional advice, recommend the best approaches and technologies, conduct business analysis and implement a quality and useful system in your business