Development of a crm system for restaurants and cafes

The restaurant business is characterized by complex processes, control over which will help CRM – a customer relationship management system. This is a software package that provides high quality service, reducing the number of errors on the part of staff and senior employees. CRM allows you to ultimately reduce overhead costs and increase company profits.

AVADA MEDIA knows very well how such systems are created. We offer product development tailored to your needs. Nothing superfluous – just the automation of everyday functions and increasing the manageability of the business. Restaurant CRM sells the following features:

• optimization of the work of staff in the hall, in the kitchen, in the bar;
• quick acceptance and tracking of orders – it is possible to implement using a mobile application for waiters in the hall;

• maintaining a complete database of regular customers – important for organizing catering, delivering office lunches, etc .;
• preparation of reports;
• creating a loyalty system, connecting cashback functions;
• warehouse and goods turnover control;
• analytics and statistics;
• marketing and advertising.

The first contact of the client – for example, a call to reserve a table – creates an account in the system. Connecting an IP phone allows you to efficiently process calls, record a conversation and connect an answering machine. After that, the user account can be updated with new customers – about visits, orders, etc. In the database, all customers can be segmented according to any criterion. In the total amount of orders, preferred cuisine.

This information is invaluable for marketing and PR. It allows, for example:

• to form special offers for connoisseurs of a particular cuisine, wines;
• manage a loyalty program by offering customers with an order for a certain amount increased discounts or cashback;
• make targeted mailings dedicated to various dates – birthdays, professional holidays;

• reminder about yourself, the client;
• invite VIP clients to private tastings;
• analyze your customers and develop advertising campaigns based on the data received.

In practice, it all depends on what information you collect. To do this, CRM can be integrated with your site, which hosts questionnaires. Filling in the data, the client simultaneously sends them to the database and becomes a member of the loyalty program. The system can be integrated with online ordering and booking services, reviews, and social networks. Google Analytics makes it possible to determine the effectiveness of advertising channels.

Using a mobile application for a smartphone / tablet allows you to quickly take an order and send it to the kitchen, control the execution – now a written book is not needed. Lead time tracking system – both average and per user. Thanks to this, the owner can always track the efficiency and conscientiousness of the staff.

In CRM, it is possible to implement some fiscal functions – for example, integration with the registrar of settlement transactions will allow you to carry out a payment card or in cash and generate a report. Loyalty discounts are also available here. For accounting, the program provides the ability to record the working time of personnel for payroll.

The system allows you to control and account for warehouse stocks, plan purchases and lists of balances.

Through the use of CRM for a restaurant, the business owner will be able to control and manage the business remotely. The system allows you to control the work of managers in the field.

AVADA MEDIA offers the development of CRM for a restaurant on a turnkey basis, taking into account the requirements of the customer and the possibility of supplementing the already installed system with new options.