CRM FOR CLINIC AND MEDICAL CENTER DEVELOPMENT AND IMPLEMENTATION
The business processes of a medical institution are very complex and multi-stage, so a reliable CRM system is simply necessary for a modern clinic. CRM – customer relationship management, that is, customer relationship management. But not only, because such software allows you to solve many internal problems, automate relationships with suppliers, set up advertising campaigns and create financial reports. All this increases the competitiveness of your business, reduces costs, automates operations that previously depended on the human factor.
AVADA MEDIA company offers you the development of CRM for a turnkey clinic and only with the functions that you really need. We can use ready-made solutions or create them from scratch. Develop additional modules as necessary after CRM implementation and integrate them into an already functioning system.
What issues does CRM solve in the medical business? CRM functionality
There are two main areas that such a system closes. One thing is common to any business:
Marketers will appreciate the ability to use the patient database with the possibility of its segmentation by any criteria for direct sales. Advertising specialists will be able to use CRM to measure the effectiveness of advertising channels through its integration with Google.Analytics. The accountant will take in the CRM data on staff employment for a certain period for the formation of the payroll sheet and close the balances on the warehouse. HR manager will get access to the dossiers of all employees. And the business owner or CEO will be able to control the work of the clinic, even when being abroad. The ability to remotely manage is also relevant for network clinics with branches in many cities.
Additional CRM features for healthcare facilities CRM SYSTEM
The second direction that you effectively close with CRM is highly specialized issues relevant to a medical organization:
Medicine is an extremely conservative and highly regulated sector. A significant part of the expensive working time of a qualified doctor can take work with various documents and reports. That is why the main emphasis in terms of specialized functions in CRM is given precisely to simplify this work. Everything that can be automated in the work of a doctor must be automated. The main goal of CRM is to reduce routine and free up time for specialists. Which ultimately increases profit.
Another critical feature is the patient database. The first call to the clinic creates an account, which is then replenished, representing a medical history. During the visit, the doctor no longer needs to write out directions and prescriptions by hand. CRM allows you to generate and print and / or send to the client by mail all the necessary materials. A promising direction for the development of CRM is telemedicine, that is, examination using a smartphone or webcam using a camera and providing advisory assistance to immobilized patients or those living in remote settlements.
The work of the administrator of the clinic is completely changing: CRM allows you to implement electronic registries, generate coupons for electronic queues, and automatically remind the client via email and SMS about the approach of a planned visit. Connecting IP-telephony and SMS-informing will allow you to organize the sending of short text notifications, implement many conversation scenarios for the answering machine and hotline personnel, quickly switch the call to the right specialists and record the conversation. It also makes it easier for the client to call emergency assistance, which in some situations is very important.
Thanks to integration with cash registers, checks can be formed in the system, taking into account all discounts and promotional codes for a particular client. It is also possible to integrate electronic discount cards and cashback systems into the system, which increases customer loyalty. A separate issue that CRM allows to solve is providing assistance to the insured and reporting to the insurance company.
CRM for a medical clinic from AVADA MEDIA AVADA MEDIA
This is not the whole range of functions that could potentially automate or greatly simplify CRM for a medical clinic. AVADA MEDIA will develop a reliable system for you that will take your business to the next level.
The best confirmation of our qualifications and professionalism are the stories of the success of our clients and the differences in their business before and after working with us.
Our clients What they say about us
Thanks to AVADA-MEDIA for a great project. The developers of AVADA-MEDIA have made for us a convenient and functional system for booking homes. This is not our first project with this company. The professionalism of its developers and competent management make the company the best IT partnerDenis, owner
I have been working with the AVADA-MEDIA team for more than 5 years. I want to note the professionalism of the developers and the excellent management of the employees who always help me in the tasks. We have implemented many different ideas with the AVADA-MEDIA team, and at the moment we are moving the existing store to a new platform.Risto, owner
He chose the AVADA-MEDIA team for his startup and for several years now we have been developing this project together. A lot of things have been done and improved during this time. Thanks to the team of AVADA specialists, the project is gaining commercial momentum and has already entered the Ukrainian market.Игорь, Co-owner
We have been cooperating with Sergey’s team for 5 years in various business areas, including in the field of information technology. Sergey has repeatedly demonstrated the highest level of expertise and responsibility in our joint projects, especially in an uncertain situation and for a limited time.Bogdan Yurchenko, Director
As a technical director, Sergey perfectly organized work on the SeshMe mobile application project, thanks to which we always received results in time. Also I would like to note the high level of developers from the team of Sergey. Very happy to work together. I recommend Sergey as a reliable and responsible partner.Vlad Konovalov, Product manager
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