DEVELOPMENT AND IMPLEMENTATION

CRM FOR CLINIC AND MEDICAL CENTER

DEVELOPMENT AND IMPLEMENTATION

CRM FOR CLINIC AND MEDICAL CENTER DEVELOPMENT AND IMPLEMENTATION

The business processes of a medical institution are very complex and multi-stage, so a reliable CRM system is simply necessary for a modern clinic. CRM – customer relationship management, that is, customer relationship management. But not only, because such software allows you to solve many internal problems, automate relationships with suppliers, set up advertising campaigns and create financial reports. All this increases the competitiveness of your business, reduces costs, automates operations that previously depended on the human factor.

AVADA MEDIA company offers you the development of CRM for a turnkey clinic and only with the functions that you really need. We can use ready-made solutions or create them from scratch. Develop additional modules as necessary after CRM implementation and integrate them into an already functioning system.

CRM for the clinic
CRM functionality

What issues does CRM solve in the medical business? CRM functionality

There are two main areas that such a system closes. One thing is common to any business:

  • fixing all the processes of interaction with customers (movement along the “sales funnel”);
  • automation of marketing functions;
  • maintaining a database of customers and suppliers;
  • financial issues and reporting;
  • analytics and statistics;
  • personnel Management;
  • assessment of staff performance.
  • determination of the effectiveness of advertising campaigns;

Marketers will appreciate the ability to use the patient database with the possibility of its segmentation by any criteria for direct sales. Advertising specialists will be able to use CRM to measure the effectiveness of advertising channels through its integration with Google.Analytics. The accountant will take in the CRM data on staff employment for a certain period for the formation of the payroll sheet and close the balances on the warehouse. HR manager will get access to the dossiers of all employees. And the business owner or CEO will be able to control the work of the clinic, even when being abroad. The ability to remotely manage is also relevant for network clinics with branches in many cities.

CRM for the clinic
CRM SYSTEM

Additional CRM features for healthcare facilities CRM SYSTEM

The second direction that you effectively close with CRM is highly specialized issues relevant to a medical organization:

  • rational distribution of doctors’ working hours, scheduling;
  • electronic registry and its integration with the clinic website – keeping records of visits and appointments made to patients;
  • storage and processing of documents – specialized reporting, recipes, studies, analyzes and procedures;
  • stock accounting.

Medicine is an extremely conservative and highly regulated sector. A significant part of the expensive working time of a qualified doctor can take work with various documents and reports. That is why the main emphasis in terms of specialized functions in CRM is given precisely to simplify this work. Everything that can be automated in the work of a doctor must be automated. The main goal of CRM is to reduce routine and free up time for specialists. Which ultimately increases profit.

Another critical feature is the patient database. The first call to the clinic creates an account, which is then replenished, representing a medical history. During the visit, the doctor no longer needs to write out directions and prescriptions by hand. CRM allows you to generate and print and / or send to the client by mail all the necessary materials. A promising direction for the development of CRM is telemedicine, that is, examination using a smartphone or webcam using a camera and providing advisory assistance to immobilized patients or those living in remote settlements.

The work of the administrator of the clinic is completely changing: CRM allows you to implement electronic registries, generate coupons for electronic queues, and automatically remind the client via email and SMS about the approach of a planned visit. Connecting IP-telephony and SMS-informing will allow you to organize the sending of short text notifications, implement many conversation scenarios for the answering machine and hotline personnel, quickly switch the call to the right specialists and record the conversation. It also makes it easier for the client to call emergency assistance, which in some situations is very important.

Thanks to integration with cash registers, checks can be formed in the system, taking into account all discounts and promotional codes for a particular client. It is also possible to integrate electronic discount cards and cashback systems into the system, which increases customer loyalty. A separate issue that CRM allows to solve is providing assistance to the insured and reporting to the insurance company.

CRM for the clinic
AVADA MEDIA

CRM for a medical clinic from AVADA MEDIA AVADA MEDIA

This is not the whole range of functions that could potentially automate or greatly simplify CRM for a medical clinic. AVADA MEDIA will develop a reliable system for you that will take your business to the next level.

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The user, filling out an application on the website https://avada-media.ua/ (hereinafter referred to as the Site), agrees to the terms of this Consent for the processing of personal data (hereinafter referred to as the Consent) in accordance with the Law of Ukraine “On the collection of personal data”. Acceptance of the offer of the Consent is the sending of an application from the Site or an order from the Operator by telephone of the Site.

The user gives his consent to the processing of his personal data with the following conditions:

1. This Consent is given to the processing of personal data both without and using automation tools.
2. Consent applies to the following information: name, phone, email.

3. Consent to the processing of personal data is given in order to provide the User with an answer to the application, further conclude and fulfill obligations under the contracts, provide customer support, inform about services that, in the opinion of the Operator, may be of interest to the User, conduct surveys and market research.

4. The User grants the Operator the right to carry out the following actions (operations) with personal data: collection, recording, systematization, accumulation, storage, clarification (updating, changing), use, depersonalization, blocking, deletion and destruction, transfer to third parties, with the consent of the subject of personal data and compliance with measures to protect personal data from unauthorized access.

5. Personal data is processed by the Operator until all necessary procedures are completed. Also, processing can be stopped at the request of the User by e-mail: info@avada-media.com.ua

6. The User confirms that by giving Consent, he acts freely, by his will and in his interest.

7. This Consent is valid indefinitely until the termination of the processing of personal data for the reasons specified in clause 5 of this document.

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