Development of CRM for agriculture, farming, and farmers

Agribusiness is rapidly developing along with technological progress – everything that seemed like an innovation yesterday has become a standard today. Farmers need not only labor and equipment, but  also farm automation. Crop management, yield control, livestock accounting, supply logistics – now all this can be combined in one platform. CRM for agriculture is a powerful tool for data mining, planning, and improving farm profitability.

AVADA MEDIA offers the development of CRM systems for agriculture, adapted to the unique business processes of your enterprise. We create innovative solutions that allow you to control all aspects of agricultural production and automate key tasks, bringing your business to a new level.

CRM is not just  an accounting program for agriculture, it is a comprehensive system for managing customers, resources, processes and analytics. It will allow farmers to:

• keep records of land plots, equipment and fuels and lubricants, livestock, crops and yields;
• monitor the condition of agricultural machinery and equipment;
• manage purchases and sales;
• analyze market trends and predict yields;
• plan sowing and harvesting;
• manage work shifts, salaries of employees;
• automatically calculate the cost of production;
• maintain a database of counterparties and customers.

For example, the automation of a dairy farm will free you from such tasks as milk yield accounting and product quality control, make livestock management, animal health control and employee productivity more efficient. The program for farmers helps to keep accurate records of all resources, from seeds to fuel, preventing losses and abuse.

Unlike standard solutions, individually developed CRM systems for agriculture can include modules for field management, agronomic data accounting, production planning, logistics and finance.

• Effective resource management: accounting for crops, yields, equipment, fuel, fertilizers, agricultural machinery, using GPS tracking to optimize routes and manage loading.
• Cost reduction due to optimization of key processes, more effective procurement and sales planning. Automated control minimizes losses and resource overruns.
• Improve customer interactions. With a CRM for a farm, you can maintain a customer database, segment customers, track orders and contracts, automate mailings and notifications, taking into account needs and preferences. This helps to increase customer loyalty and increase sales.
• Yield forecasting – analysis of data from past seasons, weather conditions, and soil composition helps to plan sowing and harvesting work more accurately. This is possible by connecting the control system to soil moisture sensors, weather stations, and other IoT devices and digital solutions.
• Improve communication between all departments, quickly exchange data within one system.
• Optimization of agricultural processes: sowing, harvesting, tillage, fertilization and other important operations.
• Analysis of sales, marketing activities and market trends.
• Automated financial accounting due to integration with accounting programs and payment services. Generation of reports on the efficiency of the enterprise
• Data Transparency – Collect and analyze real-time information about fields, yields, costs, and revenues.
• Document automation – manage contracts, quality certificates, tax reports and other important documents within one platform.

Agricultural automation is critical when the scale of the business is growing, and the control over supplies, sales, and costs is carried out manually, taking a lot of time. If you want to make informed decisions guided by analytical data, you need comprehensive automation of the agro-industrial enterprise.

AVADA MEDIA’s dedicated development teams adhere to an algorithm that allows you to create effective and reliable CRM systems for agribusiness that meet the needs of agribusiness.

1. Analysis and needs

At the start, a detailed study of the specifics of agribusiness is carried out – whether it is a large agricultural complex or a small farm, the goals and problems of the customer are determined, and existing management tools are analyzed.

2. Terms of reference

Based on the analysis, a detailed project plan is developed, which determines the functional and non-functional requirements for the CRM system, integration with other systems, and interface requirements.

3. Design and prototyping

At this stage, the architecture of the CRM system is developed, the main modules and their interconnections, databases and API integrations are determined. They create schemes of user flows, simulate scenarios for user interaction with the system. At the same time, interactive interface prototypes are being developed, displaying the key elements of the system. Main screen layouts created using Moqups, Figma, Adobe XD tools help to test the CRM before direct development and make adjustments.

4. UX/UI design development

UX/UI designers create a modern and intuitive CRM system interface that reflects the style of your agricultural company and makes working with the system as comfortable as possible. Visual display of data, yield graphs, field maps – all this should be convenient and attractive to the user. It is important that farmers, agronomists and managers can easily use the system. A computer program for farmers should have an adaptive design for any device.

5. Creating program code

The main stage of CRM development for agricultural complexes and farms is divided into two blocks. Backend developers provide data processing and logic for working with external systems. Frontend developers implement the CRM user interface, optimize loading speeds and integration with dynamic dashboards for real-time data analysis Vue.js. responsiveness of the interface. Backend development is carried out using Node.js, Python, or PHP technologies.

6. Testing

Before the introduction of  a CRM system for a farm, multi-level testing is carried out – modular, integrative and load. QA testers identify bugs, assess the correctness of all functions, check how the system copes with loads and interacts with other modules.

7. CRM release and implementation

After successful testing, the CRM system is deployed on the customer’s servers or in the cloud, the system is configured and data is transferred, and staff training is provided so that employees can effectively use the new tool in their work.

8. Support and development of the project

After the implementation of the program, it is important not only to maintain its performance, but also to provide it with technical support, regular updates and integration of new functions. The management system should grow with your business and adapt to changes.

We develop CRM systems for agribusiness that help agribusiness work more efficiently by automating key processes: from sowing planning and crop accounting to warehouse and logistics management. Our software solutions simplify communication with suppliers and customers, allowing you to quickly process orders and analyze data. Experienced developers take into account the specifics of the agricultural sector, creating flexible and reliable solutions that grow with your business.