CRM FOR CLINIC AND MEDICAL CENTER

The business processes of a medical institution are very complex and multi-stage, so a reliable CRM system is simply necessary for a modern clinic. CRM – customer relationship management, that is, customer relationship management. But not only, because such software allows you to solve many internal problems, automate relationships with suppliers, set up advertising campaigns and create financial reports. All this increases the competitiveness of your business, reduces costs, automates operations that previously depended on the human factor.

AVADA MEDIA company offers you the development of CRM for a turnkey clinic and only with the functions that you really need. We can use ready-made solutions or create them from scratch. Develop additional modules as necessary after CRM implementation and integrate them into an already functioning system.

There are two main areas that such a system closes. One thing is common to any business:

• fixing all the processes of interaction with customers (movement along the “sales funnel”);
• automation of marketing functions;
• maintaining a database of customers and suppliers;
• financial issues and reporting;
• analytics and statistics;
• personnel Management;
• assessment of staff performance.
• determination of the effectiveness of advertising campaigns;

Marketers will appreciate the ability to use the patient database with the possibility of its segmentation by any criteria for direct sales. Advertising specialists will be able to use CRM to measure the effectiveness of advertising channels through its integration with Google.Analytics. The accountant will take in the CRM data on staff employment for a certain period for the formation of the payroll sheet and close the balances on the warehouse. HR manager will get access to the dossiers of all employees. And the business owner or CEO will be able to control the work of the clinic, even when being abroad. The ability to remotely manage is also relevant for network clinics with branches in many cities.

The second direction that you effectively close with CRM is highly specialized issues relevant to a medical organization:

• rational distribution of doctors’ working hours, scheduling;
• electronic registry and its integration with the clinic website – keeping records of visits and appointments made to patients;
• storage and processing of documents – specialized reporting, recipes, studies, analyzes and procedures;
• stock accounting.

Medicine is an extremely conservative and highly regulated sector. A significant part of the expensive working time of a qualified doctor can take work with various documents and reports.

That is why the main emphasis in terms of specialized functions in CRM is given precisely to simplify this work.

Everything that can be automated in the work of a doctor must be automated. The main goal of CRM is to reduce routine and free up time for specialists. Which ultimately increases profit.

Another critical feature is the patient database. The first call to the clinic creates an account, which is then replenished, representing a medical history. During the visit, the doctor no longer needs to write out directions and prescriptions by hand. CRM allows you to generate and print and / or send to the client by mail all the necessary materials. A promising direction for the development of CRM is telemedicine, that is, examination using a smartphone or webcam using a camera and providing advisory assistance to immobilized patients or those living in remote settlements.

The work of the administrator of the clinic is completely changing: CRM allows you to implement electronic registries, generate coupons for electronic queues, and automatically remind the client via email and SMS about the approach of a planned visit. Connecting IP-telephony and SMS-informing will allow you to organize the sending of short text notifications, implement many conversation scenarios for the answering machine and hotline personnel, quickly switch the call to the right specialists and record the conversation. It also makes it easier for the client to call emergency assistance, which in some situations is very important.

Thanks to integration with cash registers, checks can be formed in the system, taking into account all discounts and promotional codes for a particular client. It is also possible to integrate electronic discount cards and cashback systems into the system, which increases customer loyalty. A separate issue that CRM allows to solve is providing assistance to the insured and reporting to the insurance company.

This is not the whole range of functions that could potentially automate or greatly simplify CRM for a medical clinic. AVADA MEDIA will develop a reliable system for you that will take your business to the next level.