DEVELOPMENT OF CRM-SYSTEMS FOR INTERNET STORES

CRM systems are comprehensive software designed to manage the company’s business processes, focused primarily on customer needs. The ultimate goal of any business is selling. To provide him with maximum comfort when working with your company and make a sale – this is the main goal of CRM systems.

Such a business strategy provides many benefits, the most important of which is an increase in profits. Therefore, it is the trading company management systems (CRM for online stores) that are most in demand in the digital solutions market.

Creating conditions for the convenience of using the online store is only part of the capabilities and advantages that CRM creates. Depending on which CRM system is used, it can perform the functions of collecting and processing information, accumulating data, and issuing recommendations when making business decisions.

More complex systems built using technology: cloud, fintech and machine learning, are able to fully automate the company’s business processes. Such systems allow you to:

• process huge amounts of information;
• issue sound recommendations or make decisions independently;
• accept and send payments;
• ensure the safety of information and prevent unauthorized interference of unauthorized persons in the system.

Inside CRM for retail, you can build a hierarchical system in which users of different levels are endowed with a different level of authority. In this case, users of lower levels, providing the system with the necessary data, will not be able to intervene in decisions that go beyond their competence. This is how the strategy of protecting the business management system from internal risks is implemented.

Avada Media is able to build a CRM system for trading organizations of any complexity. Determining are the needs of the customer.

Large trading organizations have thousands of commodity items for which it is necessary to collect and process information in order to make the right decision about where and what kind of product to buy, where and at what price to sell it, which items should be discarded, and which new commodity items should be introduced .

The human brain is not able to process such flows of information at the right speed. CRM systems solve this problem and reduce the number of staff.

Any innovation in business has the ultimate goal of increasing its profitability. CRM systems for the online store and other trading companies provide this goal in two ways:

• Increase sales. Convenience of CRM-systems increases customer reach, and expands sales opportunities. A qualitative analysis of product positions allows you to offer customers exactly what they need.

• Reducing the cost of doing business. Reducing the company’s staff is an important, but not the only, item to reduce costs. Thanks to the right decisions, the procurement of only the goods that will be quickly sold and bring the expected profit is ensured. In addition, CRM-systems for business can eliminate paperwork, which also helps to reduce costs.

The digital transformation of the trading business and the introduction of CRM in retail is not a fashionable whim, but a necessity for a business that is set to grow.

The cost of any work is determined by labor costs. The exact price of developing a CRM system for business can only be determined by examining the needs of the customer and drawing up a detailed technical assignment (TOR). The development of such TK, in itself, is a voluminous work. Therefore, often, this stage is skipped and transferred to the hourly wage of specialists. The more specialists involved in the project, the faster it is implemented.

Avada Media can offer 2 approaches to implementing CRM systems in the trading business:

• Adapting to the customer’s needs the available boxed software products of our own design.

Such programs are superior in quality to free ones, but they still represent average solutions suitable for use by a wide range of trading enterprises, but not taking into account the individual characteristics of a particular business.

• Development of a new CRM that fully takes into account all the features and needs of a particular business.

The more complex the solution, the more expensive it will cost to put it into practice, but the better it will work. As elsewhere in business, increased investment increases profits.

Our company has been working in the market for the development and implementation of modern software solutions in the business for more than 9 years. During this time, our clients have become companies not only from Ukraine and the CIS countries, but also from Australia, the USA and the European Union.

Also, AVADA-MEDIA has developed and launched its own product – an online store with an already integrated offline cash-desk system, which has a common base of products.

We are ready to develop and implement a business management system that is built taking into account the requirements of CRM of any complexity, from inexpensive options to system solutions that fully take into account the specifics of your particular company.

Order development of a CRM-system in Avada Media and all the tasks set by you will be solved.