Development of CRM systems for traffic arbitration and CPA

In affiliate marketing, profits depend on the speed of decision-making, transparency of processes, and accurate analytics. In a highly competitive environment, traffic arbitrage automation can be a key scaling factor. A specialized CRM system for arbitrageurs helps to structure work with offers, automate payments, collect analytics in one place, and promptly respond to market changes.

AVADA MEDIA offers the development of custom CRM systems for arbitration teams, CPA networks, and affiliate programs. Our solutions help you manage traffic, automate routine processes, and increase your ROI.

CRM for traffic arbitrage is a management system designed taking into account the needs of webmasters, the specifics of CPA networks and affiliate programs. Such platforms help to manage traffic flows, automate routine processes, and analyze conversions in real time.

CRM development for an arbitrageur solves many key tasks, for example:

• centrally manages offers and advertising campaigns;
• provides flexible control of traffic and conversions;
• automates routine processes — for example, payment checks, lead tracking, budget allocation;
• gives access to improved analytics and ROI forecasting;
• provides data protection and access control.

Standard CRM systems built to manage sales or customer base are not suitable for arbitrage business. In this area, you need a program that is integrated with trackers, advertising platforms, CPA networks, and payment systems.

An effective CRM for arbitrage covers the entire cycle of working with traffic: from integration with advertising platforms to automation of financial transactions. Depending on the customer’s goals, the system can perform the following functions:

• automatically collect and analyze data on offers from CPA networks and advertising accounts (Facebook Ads, TikTok, Google Ads, MGID, etc.);
• integrate with trackers (Voluum, Binom, RedTrack) to track leads and events, detailed conversion analysis;
• calculate payments to webmasters and control budgets, automate billing, and take into account commissions;
• monitor offers in real time, analyzing the main metrics (EPC, CR, ROI);
• automate A/B testing and creative selection;
• manage offers and traffic sources – for example, filter by EPC, CR, geo, categories, set up offer rotation rules;
• provide a flexible analytics system using dashboards and graphs, processing large amounts of data;
• include anti-fraud mechanisms (anti-fraud systems) to identify suspicious activities, bots and check the quality of traffic;
• provide flexible access settings for webmasters, managers, administrators.

In traffic arbitrage, the speed of work determines the profitability of campaigns. CPA marketing automation allows you to reduce errors, speed up information processing, and effectively manage budgets.

When Arbitration Teams Need a CRM System

The arbitrage business does not always need specialized software at the start of work, but with the growth of data and campaigns, it becomes difficult to manage processes manually. The use of CRM for traffic arbitrage is justified when:

• large amounts of data and campaigns require automated control;
• it is important to quickly analyze indicators and make decisions;
• requires centralized control of costs and payments to webmasters;
• Integration with advertising platforms, trackers, analytical tools is required.

A CRM system is needed by arbitrage teams and solo arbitrageurs who work with multiple CPA networks and advertising sources at the same time.

CRM development is a multi-step process where each step affects the final result.

1. Analysis and identification of needs

At the first stage, analysts study how the arbitrage team works: what traffic sources are used, which CPA networks are connected, how costs and conversions are controlled. To form a CRM concept for CPA marketing, it is important to identify weaknesses and processes that can be automated, identify the necessary functional modules and integrations.

2. Terms of reference

The terms of reference prescribe the key functions of the system: integrations with advertising platforms and trackers, offer management mechanisms, analytical tools, financial modules, and anti-fraud systems. Technology, development stack, and system architecture are also defined.

3. esign and prototyping

At this stage, the system architecture is developed, databases are designed, and a system of roles and access rights is formed. Then interactive prototypes of the system are created, demonstrating the logic of the system. With the help of interface prototypes, user scenarios are tested together with the customer.

4. UX/UI design development

Designers develop a functional, intuitive and user-friendly interface adapted to different devices and work with a large amount of data, intuitive navigation, data visualization in convenient dashboards and reports, color accents for key metrics, etc.

5. Program code development

The stage of writing program code consists of two parts. The backend is responsible for data processing logic, API integrations with advertising systems, working with trackers, calculating payments, and controlling the budget. The frontend provides a user-friendly interface for working with CRM, high page loading speed, and the implementation of dashboards with dynamic data. For the frontend part, tools such as React, Vue.js or Angular are used, ensuring fast loading of interfaces. The backend is implemented using Node.js, Python, or PHP. They also configure API integration, security system, and data caching.

6. Testing

Before launching CRM traffic arbitrage programs, they check its compliance with the requirements, API operation, scalability, resistance to large volumes of traffic, security, correctness of analytics and metric calculations, and test user scenarios. Comprehensive testing includes checking the software product for errors, as well as load and unit testing.

7. Release and implementation

After successful testing, the system is deployed on the customer’s server or in the cloud space and integrated into the team’s workflows, and user training is conducted.

8. Support and development of the project

After launch, CRM for an arbitrageur needs technical support, implementation of new features, integration with new advertising platforms, trackers, and affiliate programs according to market changes.

We provide CRM development and scaling services for CPA businesses that will become your competitive advantage by providing data centralization, process automation, and in-depth analytics. Thanks to our approach, you get a program that not only meets the current needs of your business, but grows with it. An individual management system for arbitrageurs from AVADA MEDIA will provide transparency and control over each stage, take care of all routine tasks, leaving you time to search for promising offers and new connections.