Development of CRM for dropshipping and online sales

Dropshipping is one of the most promising models of online commerce that allows entrepreneurs to earn money without warehouse and logistics costs. But the more orders you have, the more difficult it is to manage your business: manual status updates, order processing, payment accounting, and interaction with suppliers turn into chaos. In the face of rapid growth, online sales automation is a necessity for those who want to reach the next level. To avoid drowning in a sea of orders, customers, and suppliers, you need a reliable assistant. CRM for dropshipping is a tool that will make your business transparent and efficient.

CRM system for dropshipping – what is it?

A CRM system for dropshipping is a custom software that helps dropshippers manage all aspects of their business: from order processing to sales analytics. Integration with social media is especially important, as a significant part of sales today comes from there. Connecting to Instagram or Facebook CRM allows you to instantly receive and process orders directly from social networks, automating online sales.

CRM for dropshipping is not just a digital tool, but a platform for growth that can transform the chaotic flow of orders and messages into a well-managed structure with high scaling potential and stable profits. It helps to build a flexible, scalable, and customer-centric business through the following capabilities.

Automation of order processing

The program for dropshippers integrates with platforms and social media pages that host online stores, bringing them together in a single interface. CRM for sales on Instagram allows you to automatically transfer orders to suppliers, track balances, and promptly update information in the online store.

Adaptation to the business model

The CRM system can be easily adapted to the individual features of the dropshipping model – whether it is working with marketplaces, Instagram stores, or with several suppliers. This allows businesses to respond flexibly to changes and quickly expand their sales geography without additional investments in staff and infrastructure. Unlike off-the-shelf software solutions, customized CRM systems for online sales are easier to adapt to new market conditions and business needs. This systematic approach is difficult to replicate manually.

Control of delivery and returns

Integrations with suppliers, marketplaces (Shopify, WooCommerce, Prom.ua, Rozetka), and delivery services (Nova Poshta, DHL, etc.) allow you to track orders, manage returns, and notify customers about the status of their order.

Customer base management

All information about customers is collected in one place and systematized. For example, a custom CRM system for an Instagram store can analyze customer behavior, track comments and messages, and build strategies for repeat sales.

Financial accounting

The CRM system for dropshipping provides complete financial transparency – from the moment of payment receipt to the analysis of profit for each order or advertising campaign. Thanks to synchronization with payment systems, the program allows you to track and reconcile receipts, automatically record payments, account for commissions and expenses for advertising, purchases from suppliers, logistics, marketplace commissions, and profits.

Better customer service

Prompt processing of orders and inquiries, as well as personalized offers, create a positive customer experience, increasing the level of trust and the likelihood of repeat purchases. CRM systems for dropshippers allow you to respond to requests faster, avoid losing customers, and build sustainable relationships. In addition, thanks to chatbots and autoresponders, dropshippers can provide round-the-clock customer support, answer frequently asked questions without delay, and solve customer problems as quickly as possible.

Increase in sales volume

CRM helps to quickly scale your business without increasing staff. Centralized management of all channels and automation of online sales (funnel optimization, automatic sending of emails, SMS, push notifications, retargeting) allow entrepreneurs to focus on development rather than routine work.

Profit forecasting

By collecting and analyzing data on purchase trends, seasonality, and customer preferences, automated dropshipping systems help to predict demand.

Reducing costs

CRM for dropshipping reduces the costs associated with manual order processing, returns, and communication. It also makes it possible to save on marketing activities due to precise targeting and in-depth analytics.

Informed decisions

CRM for an Instagram store helps you see the full picture in real time – sales, expenses, customer behavior, trends, and the effectiveness of advertising campaigns. This allows you to make informed decisions and adjust your strategy in time.

Low probability of errors

The management system improves the accuracy of work, motivation, and productivity of employees, and builds customer trust. Entrepreneurs can leave routine operations to a CRM system for dropshipping and focus on strategically important tasks such as brand development, marketing activities, and building a loyal audience.

Convenient communication with customers

Combining all dialogues with customers in a single interface, automated responses, and chatbots for consultation prevent you from losing customers and wasting time on the same questions.

Data security

Thanks to the encryption of transactions and the management of access to important information, the program is reliably protected from unauthorized access and data leakage.

Why is custom development better than a ready-made dropshipper program?

Off-the-shelf CRM systems rarely take into account all the nuances of the dropshipping model: the presence of several suppliers, integration with local delivery services, non-standard order statuses, or custom analytics. Individual development of a CRM system for dropshipping makes it possible to take into account the specifics of a particular business, automate only the necessary processes, and ensure sustainable growth.

Depending on the scale and specifics of the business, CRM can have both the basic functionality needed to get started and advanced modules designed for scalability, omnichannel, and deep analytics.

Basic features of a dropshipping program

A simple dropshipping program covers the basic needs of a small dropshipping store or a novice entrepreneur. Its functions allow you to organize the sales process, effectively manage orders, and control delivery. The basic version includes the following modules.

Centralized order acceptance

All orders received from different channels – website, Instagram, Facebook, TikTok, or messengers – are entered into a single system. Managers see each order in real time and can immediately assign a status to it: “new”, ‘in processing’, ‘sent’, ‘delivered’, ‘returned’, etc.

Customer card

It is automatically generated during the first order and contains the name, contact details, purchase history, notes, and preferences. It is convenient for repeat sales and personalization of communication.

Accounting for balances and synchronization with suppliers

When working with a dropshipping model, it is also important to keep track of the availability of goods from suppliers. With CRM, you can see the balances online and automatically hide unavailable products from the storefront.

Integration with delivery and payment services

CRM connects with such services as Nova Poshta, Justin, Ukrposhta, and payment systems: LiqPay, WayForPay, Portmone. This makes it faster and more convenient to send orders and track delivery statuses.

Control of managers

The system records the actions of each manager: changes made to the order card, correspondence, and status changes. This helps to avoid mistakes and improve team discipline.

Advanced features of the program for dropshippers

In fact, a dropshipping program can take on many more tasks. When a business reaches a new level, the number of orders, sales channels, and suppliers is rapidly growing, an individual CRM can and should scale with it. Advanced functionality includes even more custom features.

Integration with social networks and messengers

The CRM system for dropshipping can automatically pull up not only requests but also correspondence from Instagram Direct, Facebook Messenger, Telegram, Viber, and TikTok, forming full-fledged dialogues in the system. This allows the manager to work in one interface and not miss a single request.

Dropshipping automation

An individual program for accounting for dropshipping allows you to customize triggers and scenarios: for example, to make sure that when an order is received, the system automatically creates a customer card, adds an order, generates a bill of lading, and sends notifications to the buyer. And all this in two clicks, without manual copying and data loss.

Multilingual and multi-currency

If you sell in different regions or countries, CRM allows you to manage several stores with different currencies, languages, warehouses, and even separate management teams within one dashboard.

Integration with marketplaces

Thanks to the integration with Prom.ua, Rozetka, Shopify, Amazon, eBay, Etsy, CRM can automatically unload goods, update balances, and process orders from these platforms.

Advanced analytics and reports

A customized CRM for dropshipping can collect statistics on conversion, average check, returns, efficiency of managers and advertising channels. The data is visualized in convenient graphs and tables, helping to make decisions based on real indicators.

Automatic mailings

Tools for audience segmentation and automated drip campaigns allow you to make personalized offers to customers, remind them of forgotten shopping carts, congratulate them on holidays, and organize repeat sales via email, SMS, and push notifications.

Mobile version of CRM

Thanks to the adaptive interface, managers and business owners can conveniently control their work even when they are on the go – track orders, conduct correspondence, and launch campaigns on their smartphones.

Developing a CRM for dropshipping is a multi-stage process in which it is important to take into account the specifics of sales through social networks. Each stage plays a key role in the efficiency of the system and convenient work with orders.

Analysis and task setting

At the first stage, analysts study your business: what platforms your online store operates on, how orders are received, how customers are accounted for, what tools are used for promotion. They identify weaknesses, such as manual order processing, loss of customers due to untimely responses and errors, or disorder in working with suppliers.

Terms of reference

Based on the analysis, we draw up a technical specification describing the functional and non-functional capabilities of the future CRM, as well as integrations with social networks, marketplaces, payment services, and delivery services.

Design and prototyping

This stage is devoted to creating a CRM logic diagram, according to which user scenarios are developed: how a manager processes an order from Instagram or another platform, how a supplier receives a sales notification, how a customer tracks the delivery status. Using tools such as Moqups, Figma, Sketch, and Adobe XD, prototypes of the main screens of the CRM system are created. This allows you to visualize the interface and functionality, as well as test it with the customer before the project starts.

UX/UI design development

Designers develop a modern, attractive, and intuitive interface. It is critical to adapt the design to mobile devices so that you can work with orders right on your phone. UX/UI designers should make CRM user-friendly: provide quick access to Instagram and Facebook chats, make convenient customer cards with purchase history, and embed buttons for changing order status.

Application development

The development of the client side (frontend) on React and Vue.js provides a user-friendly interface, and the backend is responsible for order processing and integration with third-party systems and platforms via API. Laravel, Node.js, or Python are used for the backend, as these tools allow you to create a scalable system. MySQL, PostgreSQL, or NoSQL storages (MongoDB, Redis) are used as databases for high loads. The system is secured by encryption, API protection, and multi-level authentication.

Testing

Before launching, we conduct comprehensive CRM testing to check the operation of all modules and the security of the system. The task of QA testers is to test the program in real conditions: the correctness of order statuses, sending notifications, and automated scripts. They also conduct load testing to check how the system handles the flow of customers during peak hours.

Release and implementation

After successful testing, CRM is deployed on the client’s server or in the cloud, domains are connected, and integrations are set up. Users must be trained on how to work with the system in order to use all the features of retail sales automation.

Project support and development

After implementation, CRM needs technical support and updates. At this stage, they analyze its effectiveness, introduce new features, adapt the system to new social media algorithms, improve chatbots, and add integrations with new marketplaces and payment systems.

CRM for dropshipping is your digital manager who doesn’t get tired, doesn’t forget about customers, and is always in touch. You stop being an order manager and become a strategist who develops your brand. We offer not just software development, but a comprehensive, customized solution tailored to your online business. Our specialists understand the specifics of dropshipping and the intricacies of sales through social networks, use up-to-date development tools, ensuring high performance and data security. CRM systems from AVADA MEDIA developers are scalable, flexible and customized for a specific business, and further support and regular updates ensure the stable growth of your project.