Development of CRM systems for the beauty industry

A modern beauty salon is a full-service space that operates according to high standards of customer orientation. Guests expect a personalized approach, convenient registration, fast service and professional support. Competition in the market is high, and even the best masters can lose customers due to chaos in the organization of processes.

This can be avoided if you order CRM for beauty salons – a comprehensive solution for automating the beauty business, which not only streamlines daily operations, but also creates a powerful ecosystem for increasing profits.

AVADA MEDIA provides services for developing a CRM system for a beauty salon and subsequent software support. Our teams create convenient solutions that simplify business operations and help keep everything under control.

CRM (Customer Relationship Management) is a program for managing beauty salon clients and automating routine processes. In the beauty industry, it is a powerful tool that allows you to store all information about guests: from visit history to care preferences. Thanks to CRM, a beauty salon can personalize each visit, anticipate customer needs and build long-term relationships.

CRM is not just a program for recording beauty salon clients, but a comprehensive management system for both basic and custom processes. Let’s consider its capabilities in more detail.

• Automation of client registration

An online program for beauty salons reduces the risk of the human factor and makes registration as convenient as possible for visitors. Online applications and services allow clients to sign up for procedures at any time without the need for a phone call. The program for hairdressing and beauty salons also automates reminders of visits via SMS, e-mail or push notifications, reducing the number of missed appointments. Forget about routine tasks – the system itself selects the optimal time for each client and will help avoid overlaps in the schedule.

• Optimization of personnel work

Clear planning of shifts, distribution of tasks, performance control – all this allows you to optimize the work of personnel and increase the efficiency of resource management. The CRM system for beauty salons automatically generates a schedule, taking into account the workload of masters, and also helps to avoid downtime. Productivity tools analyze the efficiency of each employee and motivate them to achieve better results.

• Increase customer loyalty

Thanks to a personalized approach and special offers, the beauty salon management program helps to increase the level of customer loyalty. Automatic reminders about visits, loyalty programs, personalized discounts and bonuses allow you to create unique offers for each client, taking into account their visit history, favorite services and other preferences. Automation of beauty salons helps to retain customers and encourages them to visit your salon more often.

• Automatic control of financial transactions

CRM for a spa or private office provides complete accounting of income and expenses, helps to automate accounting and avoid errors in financial calculations. You can control financial flows in real time, conduct cost analytics, assess the profitability of individual services or masters, and also forecast future financial indicators.

• Integration with marketing tools

SRM for beauty salons easily integrates with modern marketing tools, such as email and SMS-mailing, social networks and messengers. You can set up automatic advertising campaigns, send personalized offers to customers and track the effectiveness of marketing activities.

• Analytics and reporting

The accounting system for a beauty salon provides detailed statistics on the work of the salon: the number of visits, the average check, the popularity of services, the workload of masters and much more. By receiving up-to-date data in real time, you can make informed management decisions, optimize business processes and increase the efficiency of the salon.

Do you feel that your beauty business has reached a certain level of development and needs more effective management? Here are some signs that you need beauty salon automation:

• Due to the growth in the number of clients, it becomes more difficult to track visit histories, preferences and timely reminders about visits, so clients often miss appointments and are unaware of current services.
• There are problems with planning, time allocation of masters, especially during peak loads.
• Administrators are overloaded with manual scheduling.
• There is no systematized information about clients, which makes it impossible to analyze the popularity of services, satisfaction with the work of masters, the effectiveness of marketing campaigns.
• You strive to increase customer loyalty so that they return again and again, recommend your salon to friends.
• There is no real-time cost and income accounting system.

If your studio is facing frequent errors in records, losing clients due to inconvenient service, problems with finances, or a lack of analytics for making management decisions, you critically need to automate the work of your beauty salon.

A CRM system for the beauty industry should take into account the specifics of each business. Let’s analyze what features are needed for different areas and how their automation helps to increase work efficiency.

CRM for a beauty salon

Beauty salons offer a wide range of services, including hairdressing procedures, cosmetology, make-up and nail service. Accordingly, a CRM program for a beauty salon should include the following features:

• record management – schedules and schedules of masters, automatic reminders for clients, the ability to make online appointments;
• storage of data about clients, history of visits, preferences, allergies;
• implementation of loyalty programs – personalized discounts, accrual of bonus points, certificates;
• integration with payment systems: online payment, accounting of prepayments and deposits, financial control, analysis of the popularity of services, assessment of the effectiveness of masters;
• accounting for complex services – the ability to form package offers (for example, a spa day);
• accounting and control of consumables: cosmetics, paints, tools;
• subscription and gift certificate management;
• the ability to store client photos before and after procedures.

CRM for barbershops

Barber services are focused on a male audience and offer specialized services. Let’s see what special functions are needed for a barbershop program:

• online appointment at a beauty salon – the program allows you to quickly select a master taking into
• account the client’s wishes and requests (haircut length, beard and mustache modeling, complex haircut techniques);
• subscriptions and subscriptions for regular visits;
• personalization of service – CRM for barbers records individual client preferences;
• integration with social networks – simple registration via Instagram, Telegram, WhatsApp;
  master rating system;
• the ability to integrate with music services, broadcasts of sporting events to create a masculine atmosphere.

CRM for manicure salons

Manicure studios work with high client traffic, so an accurate schedule is critically important here. In CRM for a beauty master in this area, the following functions are important:

• flexible schedule – CRM selects optimal intervals between clients, reducing downtime;
• accounting for consumables – for example, automatic control of gel polish residues, pollen, sterilization products;
• prepayment system as protection against missed appointments;
• automatic reminders about the need for manicure correction;
• built-in photo catalog: the master can save examples of completed work, create a catalog of designs and use them on Instagram;
• schedule of masters with visualization of free/busy windows with the ability to sign up online.

CRM for SPA complex

SPA complexes usually offer long and complex procedures, which requires complex planning. Key functions here:

• work with subscriptions – CRM allows you to sell packages of procedures and keep track of their use;
• dynamic pricing, i.e. the system automatically changes the cost of the service, depending on the load;
• management of recreation areas – distribution of clients by massage, thermal zones and cabins, reservation of recreation areas, control of stay time;
• group bookings, for example for corporate visits;
• automatic planning of shifts of masseurs, beauticians and administrators taking into account the load;
• management of gift certificates and sales of spa products, specialized oils, creams, aromatherapy products.

CRM for laser hair removal salons

This segment requires strict accounting of visits and adherence to the schedule of procedures. The main functions in the management system for a laser hair removal studio:

• flexible schedule management: the program takes into account the cycles of procedures and offers clients the optimal dates;
• personalized recommendations and automatic reminders about the need for a repeat session;
• storage of client data – recording of treatment zones, laser parameters, contraindications and skin characteristics;
• subscriptions and service packages so that clients can book several sessions at once with a discount.

CRM for a hair salon

Hair salons have their own specifics – a high flow of customers, seasonal fluctuations in demand and the need for flexible pricing. Therefore, an individual program for a hair salon should perform the following tasks:

• automatically adjust the cost of services, depending on the workload;
• allow you to choose a master, time and additional services online;
• record customer preferences for haircut and coloring style, personal information about hair features, visit history with before/after photos, personality type;
• keep track of consumables: dyes, styling products and control their supply;
• integrate with social networks to promote your business and register customers via Instagram, WhatsApp and Telegram;
• manage the sale of hair products: shampoos, conditioners, styling and care products.

Developing a CRM program for a beauty salon is not just writing code and creating a design, but a multifaceted process where each stage is important.

1. Analysis and definition of goals

Automation for a beauty salon begins with a deep analysis of business processes: from the work of administrators to the distribution of client flows. Key growth points, problem areas that cause loss of profit or inconvenience to clients are identified. The effectiveness of current methods of recording, maintaining a client base, and accounting for finances is assessed. An optimization strategy is formed through the implementation of CRM for a beauty salon, which allows you to reduce the workload on staff, increase customer loyalty, and improve business manageability.

2. Technical task

At this stage, a detailed technical task is formed with a list of functional capabilities and integrations with external services (payment systems, messengers, marketing platforms), a description of the database structure, and requirements for security and project architecture.

3. Design and prototyping

The logic of the user interface is developed, interactive prototypes are created for usability testing. For a beauty studio, it is important that the system has a simple, intuitive interface. Therefore, at this stage, user scenarios are tested: how the administrator processes a client’s record, how the master views his schedule, how the owner receives analytics. Based on feedback, certain adjustments are made to the project. Tools such as Moqups, Figma, Adobe XD, Axure RP are used for prototyping.

4. UI/UX design development

A program for booking appointments at a beauty salon should be not only aesthetically appealing, but also intuitive. For a beauty business, it is important that the design of the management system, that is, the visual style, is in harmony with the overall image of the brand, and also has pleasant color schemes that do not overload the eyes. In addition, the computer program for a beauty salon should have an adaptive design for working on mobile devices.

5. Programming

This is the stage of writing code, during which the server and client parts of the system are implemented in accordance with the technical specifications. Special attention is paid to the speed of the system, since in beauty salons the speed of data access is important. To create high-quality and optimized code, the following programming languages ​​and frameworks are used: React, Vue.js (Frontend), Node.js, Python, PHP (Backend), PostgreSQL, MongoDB (databases).

6. Testing

To identify and eliminate bugs, QA testers check all possible user scenarios of the program for registering clients in the beauty salon, conduct load tests, performance evaluation, and security testing.

7. Release and staff training

The CRM system for the beauty salon is implemented in the production environment. Servers are configured, data is migrated from previous systems (if any), and staff training is conducted. A test run with real users is carried out to identify the final nuances.

8. Project Support and Development

Work on the project does not end after the release. Updates are regularly released, new features are added, and improvements are implemented in accordance with changes in the business. Special attention is paid to data protection and adaptation to new marketing tools.

A custom beauty salon management system has significant advantages over off-the-shelf solutions, for example:

• has unique functionality adapted to specific business processes;
• does not contain unnecessary features that can complicate work;
• is flexible enough to scale;
• does not require monthly payments for use like ready-made solutions.

AVADA MEDIA offers services for developing modern and intelligent CRMs for beauty salons that do not just record records, but analyze customer behavior, suggest the best moments for promotions, help avoid downtime and waste of time. This is more than a program for running a beauty salon – it is a personal assistant in business management that helps you scale, create a flawless customer experience and focus on what you love most – creating beauty.