CRM system «Novostroy» – real estate sales software

Real estate sales transactions always require precise coordination between departments, transparent accounting, clear control of all stages of the transaction, and quick responses to customer requests. Processing large amounts of data manually leads to errors, delays, and financial losses. That is why real estate sales software is an indispensable tool for realtors and developers. We have developed Novostroy CRM specifically for agencies and developers—a digital tool that helps manage the sales funnel, reservations, payments, and analytics in a single window.

CRM «Novostroy» is a specialized online platform for builders, real estate agencies, and developers, developed by the AVADA MEDIA team. It can be used to automate key processes: from property reservations to sales and analytics. It is not just an accounting system, but a smart digital assistant that integrates with the company’s website and structurally stores data on real estate properties, buyers, managers, and debts, and is ready to provide the necessary information in two clicks.

Our real estate program is built on the principle of a centralized infrastructure, where all data — from available apartments to the status of contracts and payments — is stored in a single secure space and synchronized with the website in real time.

The main idea behind the Novostroy project is to combine the database of properties, clients, agencies, and payments in a single access point, ensure the transparency of all transactions, and relieve the sales department by transferring routine tasks to algorithms. Thanks to CRM for real estate sales, you will manage all business processes through a single interface—in the office on your work computer or on your phone when you are on the go.

This system creates a single digital space in which data is not lost, tasks are not duplicated, and the client feels that everything is under control. The key advantages of the program have already proven their effectiveness in practice.

Real estate sales automation

CRM for developers and realtors covers the entire sales cycle: from online real estate booking on the website to payment confirmation, maintenance of contractual documentation and transfer to accounting. This eliminates manual entry for data synchronization between departments. Each step of the transaction is digitized, transparent and available in a few clicks.

Synchronization with the company’s website

Data for each object (status, cost, area, reservation) in the system and on the developer’s website are synchronized. Excluding the human factor reduces the risk of errors, inaccuracies and untimely data updates, guaranteeing the buyer reliable, up-to-date information at any time. This approach increases trust in the company and improves the user experience on the website.

Complete control over sales

CRM for real estate sales provides management and sales departments with powerful analytical tools. Summary reports, plan/actual charts, sales statistics and the structure of debts by object, the efficiency of managers and agencies – everything is displayed in convenient dashboards, allowing you to make informed decisions.

Tools for agencies and managers

The ability to create separate offices for real estate agencies and realtors: with account cards, transaction statuses, communication with clients and convenient document flow. Thanks to the centralized structure, data duplication is eliminated, and work with partners becomes transparent and manageable.

Adaptability and mobility

The program interface is optimized for all types of devices – from desktop computers to smartphones and tablets. This is especially important for managers who work on the go or remotely. Access to the system is available wherever there is an Internet connection.

Scalable architecture and high stability

The CRM program for real estate is built taking into account the possibility of scaling for projects of different levels – from a single residential complex to a portfolio of dozens of objects. The system works stably even during peak sales or advertising campaigns, as it is designed for high load and simultaneous operation of a large number of users.

The interface of our CRM for developers and realtors is designed taking into account real business processes in the real estate sector – from the first contact to the execution of the transaction. It is intuitive, adapted for different roles and quickly mastered by users.

The main sections include accounting for real estate objects, maintaining a database of buyers and agencies, managing applications and transactions, monitoring payments, as well as viewing key statistics. The information is structured in a convenient format, broken down by residential complex, statuses, types of property, etc. The program implements search, filtering and sorting for quick access to the necessary information, even if there are thousands of objects in the system. Thanks to integration with the site, CRM displays complete information about objects, processes and participants in real estate transactions – buyers and agencies.

• The main panel is the “Premises” module, which displays information about the number of objects, total area, payment schedule and sales statistics.
• The “Buyers” section keeps track of customers with records of contacts, history of requests and interests.
• The “Objects” module contains a real estate database with layouts, prices, characteristics, statuses, availability for booking or sale.
• The “Premises” tab provides details on individual real estate units – for example, apartments in a residential complex, with a link to the layout, floors and buildings.
• The “Cashier” section allows you to track income and expenses, keep track of payments related to transactions, and control payment schedules.
• The “Buyers” and “Agencies” modules provide a journal of customer and partner cards, which is automatically pulled from the site.
• The “Booking” block allows you to instantly record the selected object (apartment, parking, premises) for a client, set the reservation validity period and automatically update the object status.
• The “Statistics” section contains information about the occupancy and number of available objects, applications, transactions, sales, employee activity. Filters are set by period, project and data type, and dashboards can change depending on the user’s role.

CRM for real estate agencies and developers is adapted to mobile devices – the system conveniently works on tablets and smartphones, allowing managers to stay in touch with the database even outside the office: for example, during field consultations or moving between objects. Learn more about the advantages of PWA interfaces.

The program for selling apartments and houses can implement flexible settings for different roles – manager, manager, lawyer, accountant, so that each user sees only the necessary information.

CRM “Novostroy” from AVADA MEDIA is a universal tool that can adapt to different business models in the real estate sector. It will become an effective solution for:

• Development companies that manage several objects at the same time and seek to centralize the management of sales, reservations and financial flows.
• Construction companies with their own sales department or those that work with real estate agencies on terms of cooperation.
• Real estate agencies that specialize in the sale of primary real estate from the developer and need a transparent system of accounting for transactions and communication with clients.
• Investment companies that invest in residential complexes at the construction stage and are interested in sales analytics, profitability planning and control of cash transactions.
• Management companies that service residential complexes after commissioning and want to integrate sales, transfer of rights, customer support and payment for services in a single system.

The CRM system for real estate agencies and developers adapts to the number of properties, types of properties (residential, commercial, parking lots, warehouses) and customer interaction model. Thanks to this, our software solution works equally effectively for both small developers and large-scale development groups with a branched structure.

We offer the implementation of the ready-made Novostroy solution, which already includes all the necessary modules, or the creation of a completely customized CRM for realtors and developers, taking into account the specifics of a particular business. The ready-made version is suitable for development companies and agencies that want to quickly automate their processes. We perform basic configuration, adaptation to your company’s structure, and team training. At the same time, the functionality can be refined or expanded at any time as your needs grow.

If you need specific work scenarios, support for individual roles, integration with internal or third-party services, or unique logic for interacting with buyers or agencies, we will develop a custom real estate sales program from scratch. This approach will allow you to take into account all the nuances of your work: from the specifics of managing several properties or complexes to a multi-level sales funnel and interaction with partners and contractors.

With AVADA MEDIA, you get a transparent cost estimate, reasonable development times, and post-launch support. This is your step towards smart real estate sales automation, process transparency, and scalable management.